Dir Sales and Marketing H US

InnVest•Seattle, WA

10d•$130,000 - $140,000•Onsite

About The Position

We believe heartfelt, human connections make people's lives better. Especially the people who work here. Our founder, Bill Kimpton rebelled against impersonal, generic hospitality that makes people feel disconnected. He initiated a new boutique hotel standard and environment where people could connect, from the heart. That was the goal then, and it is still our purpose today. Your work here has meaning. You're here to improve the lives of coworkers, guests, owners, communities, and together we make that happen. It's what drives all that we do. Every day you can improve lives in your own, unique way and you can expect the same in return. It all starts with you. How We're Different Our San Francisco-born entrepreneurial spirit and zest for life kick started this culture in 1981, and it shines through to this day. It all flows from you. The lively, rebellious, genuine you - with your diverse background, talents, experiences, and plucky personality - is fully welcome, and celebrated here. Because we know that when people can be themselves at work, they shine. That's what we seek out and celebrate. It's people of all kinds who share a knack for creativity and self-leadership. People who don't need to be told what to do to get things done. People who have an innate passion for making others' lives better. It adds up to a work environment that's a bit quirky, irreverent, exciting, uncommon, empowering, and downright exceptional. Guests feel it; you'll feel it too. Inclusion & Belonging Differences make a difference. We’re committed to building a culture that reflects the diversity of our hotel and restaurant guests. That means creating a workplace where everyone feels seen, heard, and valued. We encourage all team members to understand, accept, and celebrate what makes each of us unique—from personalities and lifestyles to work styles, education, and life experience. We proudly welcome and embrace people of all races, ethnicities, ages, religions, physical abilities, sexual orientations, gender identities, and genders. Be yourself. Lead yourself. Make it count. POSITION SUMMARY The Director of Sales & Marketing is responsible for the strategic leadership, development, and execution of the hotel’s commercial strategy to drive total revenue performance. This role partners closely with the General Manager, Revenue Management, Digital Marketing, Public Relations, Food & Beverage to ensure alignment across all revenue-generating disciplines. Using market intelligence, financial performance analysis, and industry trends, the Director of Sales & Marketing leads the sales and catering teams to achieve budgeted top-line revenue goals while maintaining fiscal responsibility. This leader serves as a hotel ambassador, strengthening community presence and key account relationships to maximize visibility and long-term growth.

Requirements

Previous sales leadership experience required.
Strong financial acumen with experience managing budgets and forecasting.
Proficiency in CRM systems (Delphi, Opera), Microsoft Office Suite, and data reporting platforms (e.g. Tableau).
Demonstrated ability to inspire, develop, and hold teams accountable.
Strategic thinker with strong negotiation and relationship-building skills.
Adaptable leader with the ability to respond quickly to evolving market dynamics.
Embodies hospitality, professionalism, and the spirit of the Kimpton & IHG culture.
Ability to communicate clearly and confidently across all organizational levels.
Skilled in presentations, negotiations, and strategic discussions.
Ability to diplomatically manage challenging situations while maintaining professionalism.
Primarily office-based with regular computer use.
High-level strategic thinking and financial analysis.
Frequent multitasking and deadline management.
Regular presentation delivery and cross-functional collaboration.

Responsibilities

Commercial Strategy & Revenue Leadership Develop and execute comprehensive sales and marketing strategies aligned with budget and market positioning.
Drive achievement of group rooms and catering revenue targets.
Partner with Revenue Management to evaluate market mix shifts, pricing strategies, displacement, and deployment decisions.
Analyze STR, Demand360, Agency360, and other industry data to inform strategic adjustments.
Create and execute the hotel’s Annual Business Plan.
Leadership & Team Development Lead, mentor, and develop the Sales and Catering teams to achieve production goals.
Establish clear performance expectations, quarterly action plans, and regular check-ins.
Foster accountability, urgency, and proactive selling behaviors.
Continually assess team strengths and opportunities; implement training and coaching as needed.
Sales Execution & Market Deployment Identify and prioritize key market segments; develop targeted account and travel strategies.
Manage select high-value accounts and assigned market segments.
Maintain deep knowledge of the competitive set and recommend strategic pricing, service, and product enhancements.
Collaborate with corporate sellers and brand partners to maximize account penetration.
Marketing & Public Relations Direct and oversee all marketing and public relations initiatives, including management of PR partners.
Ensure alignment between sales strategy, digital presence, and brand positioning.
Strengthen community relationships to increase local exposure and brand awareness.
Financial & Administrative Management Develop and manage departmental budgets; forecast expenses and explain P&L variances.
Partner with Revenue and Catering leadership on monthly, quarterly, and annual forecasting.
Ensure accurate account documentation and database integrity within CRM systems (Opera, Delphi, etc.).
Participate actively in weekly revenue/yield meetings.