Director of Sales, Health

Optimal•New York, NY

5d•$110,000 - $135,000•Remote

About The Position

Optimal is seeking a Sales Director, Health to help lead revenue growth, particularly with small to mid-size independent agencies, in our health vertical. The Director of Sales, Healthcare, plays a key role in driving revenue growth and expanding our presence across the healthcare landscape. This is a highly consultative, individual contributor role focused on building relationships, winning new business, and delivering strategic, data-driven solutions to clients. The Sales Director, Health collaborates closely with senior leadership to strengthen existing client partnerships, develop new business opportunities, and drive long-term strategic growth. Optimal works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds. Optimal is an equal-opportunity employer. Optimal job offers are contingent on the results of a background check. About the Health Division Optimal pioneers the best integration of data and technology to reach and persuade audiences with the most efficient and effective digital advertising solutions in healthcare and beyond. We combine the highest quality data and brand-safe inventory to deliver the most efficient digital media solutions for consumer health brands and organizations. Fully permissioned, transparent, and trustworthy, we protect patient privacy while creating the highest quality audiences anywhere. Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our team with the personal and professional development they need to achieve real career advancement. We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Requirements

5+ years of experience in digital strategy, programmatic platform sales, or agency-side business development, including 2+ years of experience in health-related advertising sales. Proven success reaching or exceeding sales goals with a strong network of health clients/partners
Understands platforms, analytics, campaign creation and data strategies.
Client-focused, with a collaborative problem-solving approach demonstrated through an elevated ability to pitch/present and write proposals
Proficiency in CRM tools, Salesforce preferred, familiar with Google Apps, and a strong knowledge of Microsoft Office
Excellent written and verbal communication skills
Experience with endemic health publishers and digital platforms
Familiarity with competitive targeting and activation offerings
Knowledge of back end measurement, eg NRx, script lift, cost-per-diagnosed patient, audience quality, as well as direct response
Familiarity of nuances in targeting needs for pharmaceuticals, clinical trials, OTC products, hospital systems and health topic/issue awareness campaigns

Nice To Haves

Healthcare category fluency:
Experience with endemic health publishers and digital platforms
Familiarity with competitive targeting and activation offerings
Knowledge of back-end measurement (e.g. NRx, script lift, cost-per-diagnosed patient, audience quality, as well as direct response)
Familiarity of nuances in targeting needs for pharmaceuticals, clinical trials, OTC products, hospital systems and health topic/issue awareness campaigns

Responsibilities

Source new business through current and ever-expanding network via pitches/presentations/business discussions
Maintain and grow spend across client base
Write RFP responses and media plans
Accurately track meeting and presentation details to further deal development.
Work with campaign management and support teams to ensure client targeting and campaign needs are exceeded
Work with the finance department to complete monthly billing tasks
Attend conferences and other industry events while professionally representing Optimal
Maintain confidentiality and professionalism
Ability to travel for in-person client meetings and conferences as needed
Perform other duties as assigned

Benefits

The base salary is commensurate with experience, depending upon factors including, but not limited to, experience, skill level, education and location with an opportunity for limitless earning potential via commissions.
Annual base salary range is $110,000 - $135,000, depending upon factors including, but not limited to, experience, skill level, education, and location. with an opportunity for limitless earning potential via commissions.
Open leave (paid time off)
Paid Leave for new parents
Five-Year Anniversary Reward
100% employer-paid health insurance for employees (including dental and vision)
Flex Spending Plan
Employee Assistance Program
401K with company matching
Student Loan Repayment Program
Professional development opportunities
Rewards and recognition programs
Mobile Phone & internet reimbursement and much more