Director of Sales for Senior Living

BETHESDA GROUP-posted about 4 hours ago
Full-time • Director
Loveland, CO
51-100 employees
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We are seeking a dynamic, results-oriented professional to lead sales and marketing at our senior living community. In this role, you will drive occupancy growth while upholding our commitment to compassionate, high-quality care and fostering a welcoming, resident-centered environment. If you are passionate about making a meaningful impact in the lives of seniors and have the expertise to generate results, we invite you to explore this rewarding opportunity.

  • Maintains census budget goals on a monthly basis.
  • Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
  • Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
  • Conducts community outreach and territory management in the market as defined by the community.
  • Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
  • Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
  • Coordinates all admissions with the Community Leadership Team.
  • Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
  • Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
  • Reviews EnquireLEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
  • Completes annually and executes ongoing strategic marketing plan and advertising plan.
  • Completes a competitive analysis bi-annually.
  • Coordinates with Corporate Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
  • Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
  • Communicates with residents, families, visitors and employees in a positive manner following the BSLC Core Values and Mission.
  • Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
  • Plans, executes, and maintains marketing and sales budget and spend-down.
  • Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
  • Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents’ / guests’ requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
  • Performs all other duties as assigned or required.
  • Proven knowledge of sales and marketing strategic planning.
  • Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
  • Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
  • Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
  • Must possess a current State Drivers License and excellent driving record.
  • Demonstrates a SERVANT heart and attitude by following the Bethesda Senior Living Communities’ mission statement.
  • Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.
  • Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.
  • Medical Insurance - HDHP or PPO (Full-time employees only)
  • Vision/Dental/Life Insurance (Full-time employees only)
  • Health Savings Account with Company Match (Full-time employees only)
  • Flexible Spending Account
  • Company matching 403(b) Plan
  • Paid Vacation
  • Personal, Sick and Holidays
  • Paid Volunteer Program
  • Total Care EAP (Employee Assistance Program)
  • Fitness Reimbursement Program
  • Wages on Demand
  • Performance based commission and bonuses
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