Director of Sales & Community Relations

Heritage Senior Living • Monona, WI

2d

About The Position

Are you a relationship-driven professional with a passion for community engagement, marketing, and making a meaningful impact? At Heritage Senior Living, we’re looking for a dynamic Director of Sales & Community Relations to help grow our presence, build lasting partnerships, and connect families with exceptional care. In this highly visible role, you’ll work closely with the Executive Director and corporate leadership to drive occupancy, elevate brand awareness, and create meaningful connections throughout the local healthcare community.

Requirements

• Bachelor’s degree from an accredited four-year college or university
• 2–5 years of experience in sales, marketing, or community relations
• Proven ability to close sales and confidently ask for business
• Strong networking skills with a customer-first mindset
• Excellent verbal, written, and presentation skills
• Highly organized with the ability to manage multiple priorities and goals
• Comfortable working occasional weekends (approximately two Saturdays per month with scheduling flexibility)
• Valid driver’s license and proof of insurance in accordance with state requirements
• Ability to meet all pre-employment and ongoing health screening requirements per state and federal regulations

Nice To Haves

• Experience in assisted living, memory care, or senior living is a strong plus
• Healthcare industry experience preferred

Responsibilities

• Ensure a high-quality experience for prospective residents and their families—from first inquiry to move-in
• Generate and manage leads, guiding prospects through the decision-making process
• Track performance metrics (leads, tours, move-ins, etc.) using CRM tools
• Develop and execute strategic marketing and sales plans to drive occupancy and revenue growth
• Build and strengthen relationships with healthcare providers, referral sources, and community partners
• Represent Heritage Senior Living through networking, events, and community outreach
• Educate professionals and families about our services and value
• Plan and host events that enhance visibility and community reputation
• Train and support team members on customer service and sales best practices
• Maintain brand consistency across all communications and marketing materials

Benefits

• Opportunity to make a real impact in the lives of seniors and their families
• Supportive, mission-driven team environment
• Competitive salary + performance-based incentives
• Growth and development opportunities within a respected organization

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees