DIRECTOR OF SALES CAR AUDIO

About the position

As the Director of Sales, you will be accountable for the development and execution of the company's overall sales and marketing strategy to achieve assigned revenue and profit objectives. Directly responsible for the entire field sales organization including regional sales managers and independent representative partners, development and execution of effective sales strategies, inventory forecasting/oversight, and product development.

Responsibilities

• Build, lead, and motivate a sales team to execute sales plans and achieve revenue targets across all product categories.
• Develop and implement sales programs, pricing strategies, and distribution channels to maximize growth and profitability.
• Oversee inventory planning to ensure product availability aligns with sales demand while minimizing excess stock and shortages.
• Manage sales budgets, ensuring cost-effective execution of promotions and sales initiatives.
• Conduct in-depth and accurate market research to anticipate trends and adjust strategies accordingly.
• Provide visionary leadership to develop long-term business, market, sales, and product strategies.
• Monitor industry trends and competitor activities, providing insights and recommendations to maintain a competitive edge.
• Work with Sales Planning, Product Planning, Training, and Marketing teams to align sales initiatives with overall brand strategies.
• Leverage data analysis to identify trends, optimize performance, and uncover opportunities for strategic growth.
• Mentor and develop staff to achieve assigned personal objectives, adhere to company policy, and contribute to the overall success of the group.
• Identify and establish new sales channels to drive consumer sales growth.
• Plan and coordinate sales meetings and training sessions as needed.

Requirements

• Proven experience in sales leadership, demand forecasting, and inventory management.
• Strong knowledge of sales strategies, competitive positioning, and retail sales techniques.
• Deep understanding of assigned product categories and national business dynamics.
• Exceptional communication and negotiation skills.
• Experience setting and achieving sales targets across regions, accounts, and product groups.
• Highly organized with strong time and budget management skills.
• Proficiency in Microsoft Office Suite and familiarity with database systems for research and reporting.
• Bachelor's degree in business administration, Sales, or Marketing, or equivalent experience.