Director of Sales and Marketing

The Panaro Group•Racine, WI

31d

About The Position

The Director of Sales & Marketing is a key leadership role responsible for establishing the sales targets to meet company objectives. This role develops and executes strategic sales plans and oversees all marketing efforts to ensure customer satisfaction and meet company objectives, thereby strengthening the company’s market position.

Requirements

Minimum of 3 years of experience in the Information Technology (IT) industry.
Minimum of 3 years of management or team leadership experience.
Minimum of 5 years of professional experience in Sales and Marketing roles.
Proven experience utilizing Customer Relationship Management (CRM) platforms to drive efficiency and track performance.
Associate degree or equivalent professional experience.
Strong oral and written communication skills, combined with excellent time management and organizational abilities.
Detail-oriented and able to work effectively under pressure with minimum supervision.
Ability to multitask several job responsibilities and show good judgment in assessing priorities.
Strong analytical and problem-solving abilities.
Good interpersonal abilities to work with clients and teams to resolve issues.

Responsibilities

Create and maintain the annual sales strategy and plan to achieve monthly, quarterly, and yearly sales goals.
Provide detailed and accurate sales forecasts.
Implement and manage sales policies and practices, ensuring all sales activities are properly recorded within the correct tool set.
Meet with key clients to develop and strengthen relationships and ensure professional handling of customer complaints to resolve issues and maintain relationships.
Create and maintain sales compensation and incentive plans.
Conduct onsite client visits and attend relevant technology and partner conferences.
Develop the annual marketing strategy and plan, partnering with other departments to create a cohesive and robust marketing approach.
Create and manage the marketing budget and expenditures.
Implement and manage marketing campaigns on an as-needed basis. Maintain brand standards and ensure compliance across all communication channels.
Develop and maintain the company's SEO strategy and overall website performance.
Create and manage events (both in-person and virtual, for internal use and client-facing).
Manage varying personnel within the Sales & Marketing teams, providing direction and oversight to cultivate a culture of excellence and performance.
Oversee the hiring and development of sales management staff.
Conduct weekly and monthly sales meetings as needed.
Handle administrative tasks, including timesheet management, expense report approvals, PTO approval, and performance reviews/documentation.