Director of Sales and Marketing

Buckner International•Fort Worth, TX

26d•Onsite

About The Position

Join The Stayton at Museum Way by Buckner team as a Director of Sales and Marketing and make a meaningful impact on the lives of our residents and associates. In this role, you will play a crucial part in driving occupancy initiatives while also serving as a key public relations liaison to the community. Buckner Retirement Services comprises a network of senior living communities across Texas. As a not-for-profit, faith-based organization with over 60 years of experience, we're dedicated to providing exceptional care. Recognized as a Great Place to Work at all our locations, we offer rewarding opportunities for those passionate about working with seniors. If you're seeking a career in the senior living field, consider joining us at Buckner, where our purpose sets us apart. Buckner is an Equal Opportunity Employer. The same way we treat our employees is how we treat all applicants – with respect. Buckner is an equal opportunity employer (EEO is the law). You will be treated fairly throughout our recruiting process and without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Buckner.

Requirements

A Bachelor’s Degree in Marketing, Business Administration, or a related field.
Minimum 3 years prior related experience.
In-depth understanding of independent living communities and programs for senior adults.
Demonstrated excellent communication skills, public relations skills, and negotiation skills.
Ability to market aggressively and deal tactfully with customers and the community.
Forward thinking and exhibit the highest ethical standards and an appropriate professional image.
Excellent technical skills using computer, Microsoft Office 265 and learning management system.

Nice To Haves

Experience with luxury sales preferred.

Responsibilities

Effectively market the community’s retirement programs.
Organize and execute special events for prospects, new residents, and community organizations on-site.
Cultivate and maintain an ongoing schedule of speaking engagements and presentations within the local community.
Conduct outreach visits to area resources that will provide immediate and future sales for the community
Increase sales to meet established goals and prospect lead base by using a variety of contacts.
Conduct community tours for future residents and other visitors.
Communicate with leaders to assist with community openings and transfer needs.
Answer inquiries about the community and admission requirements.
Maintain accurate and complete inquiry files in accordance with established procedures.
Develop, communicate, implement and monitor short-term and long-term sales goals and objectives.
Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary volume projections.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Supervise, monitor, evaluate, and provide accurate reports to leadership.