Director of Sales and Marketing

Hersha Hospitality Management LP•Lake Placid, NY

11d

About The Position

Director of Sales & Marketing – Whiteface Lodge Where luxury meets adventure. Nestled in the heart of the Adirondack Mountains, Whiteface Lodge is an award-winning, luxury all-suite resort offering an unmatched blend of rustic elegance, world-class amenities, and warm, genuine hospitality. With its iconic log-style architecture, exceptional dining, indulgent spa, and year-round activities, Whiteface Lodge is more than a destination—it’s a lifestyle. We are seeking an accomplished and passionate Director of Sales & Marketing to join our leadership team. This is an exceptional opportunity for a dynamic professional with a proven track record in luxury hospitality sales to lead our commercial strategy, drive revenue performance, and elevate the Whiteface Lodge brand to new heights. Why Join Us At Whiteface Lodge, our team members enjoy: A positive, collaborative, and inspiring work environment in a breathtaking natural setting. Opportunities for professional growth across North America. Competitive benefits package, including medical, dental, and disability insurance, partially employer-paid. Employer contributions to retirement savings plans. Ongoing training and professional development. Employee recognition programs and exclusive resort discounts. Position Overview Reporting directly to the General Manager, the Director of Sales & Marketing will lead and inspire the Sales & Marketing team, overseeing all revenue-driving activities for the resort. This leader will be responsible for shaping and executing a robust commercial strategy, developing key partnerships, and ensuring that our guests’ experiences reflect the refined yet adventurous spirit of the Whiteface Lodge.

Requirements

College or university degree in a relevant field, or equivalent professional training.
Minimum of three (3) years’ experience in hotel sales leadership, preferably in luxury or upscale hospitality.
Proven track record in meeting and exceeding revenue goals.
Exceptional organizational, communication, and interpersonal skills.
Creative thinker with strong business acumen and market insight.
Ability to perform under pressure, manage multiple priorities, and adapt to changing market conditions.

Nice To Haves

Experience with Marriott or other global luxury brands, an asset.

Responsibilities

Lead, mentor, and manage the Sales & Marketing team to deliver exceptional results.
Develop and maintain strong business relationships through proactive prospecting, networking, and account management.
Oversee the full sales cycle—contracts, proposals, correspondence, and performance reporting.
Collaborate with ownership and regional teams to maximize market opportunities.
Analyze sales performance, identify growth opportunities, and implement strategies to increase occupancy, RevPAR, and market share.
Actively participate in revenue management meetings, weekly forecasts, and performance reviews.
Ensure outstanding client satisfaction from initial contact to post-stay follow-up.
Create and execute a comprehensive sales and marketing plan, including market research, pricing strategy, promotions, advertising, distribution channels, and lead generation.
Work closely with the General Manager and Regional Director of Sales and Marketing to redeploy the Sales and Marketing team to penetrate feeder markets.
Accomplish the overall and your specific market initiatives to meet the individual and team martinSales goals.
Develop engaging marketing communications in collaboration with internal and .regional partners.
Leverage traditional and digital media, including social media platforms, to enhance brand visibility.
Targeted Market strategy; geolocation and client specificity.
Crafted sales goals established by the Regional Director of Sales and Marketing and the General Manager.
Recruit, train, schedule, and evaluate team members, ensuring high levels of motivation and performance.
Support event planning and execution, working closely with banquet and operations teams.
Foster a culture of excellence, accountability, and proactive selling.