Director of Sales and Marketing

HM Alpha Hotels & Resorts•Scottsdale, AZ

About The Position

The Director of Sales and Marketing is responsible for leading the sales and marketing department of the hotel, overseeing strategies to drive revenue growth, market share, and brand awareness. This role requires a strong marketing mindset, with the ability to develop positioning strategies, elevate storytelling, and drive demand through innovative campaigns and market differentiation. The Director of Sales and Marketing will collaborate with senior leadership to meet business goals and improve the hotel's competitive positioning in the market. We are seeking a leader who brings both sales acumen and strong marketing capability to elevate visibility, strengthen positioning, and drive demand. HOW YOU’LL SHAPE THE EXPERIENCE & FUTURE Develop and execute comprehensive sales strategies to meet revenue targets for room sales, group bookings, and other hotel services. Lead and motivate the sales team, set clear goals, and monitor performance. Manage key client relationships, including corporate, group, and leisure accounts. Identify new business opportunities, partnerships, and markets. Negotiate and close business deals with high-profile clients and agencies. Lead the development of strategic, revenue-driving marketing initiatives that enhance positioning and market visibility. Oversee and elevate all marketing initiatives with a focus on storytelling, digital strategy, and experience-driven promotion. Manage the hotel’s online presence, including the website, social media, and online travel agencies (OTAs). Analyze market trends and competitor activity to adjust marketing strategies accordingly. Ensure that branding and messaging are consistent across all channels and platforms. Prepare and manage the sales and marketing budget. Analyze sales data, track progress towards revenue goals, and provide regular reports to senior management. Forecast future business levels and adjust sales strategies as needed. Lead, train, and mentor the sales and marketing team, fostering a culture of high performance. Conduct regular performance reviews, set developmental goals, and provide guidance and support for career growth. Ensure the team is knowledgeable about the hotel's offerings and the competitive landscape. Work closely with other hotel departments, including operations, revenue management, and catering, to align sales efforts with overall business needs. Attend industry events, trade shows, and networking functions to represent the hotel and expand its market presence. Other duties assigned by the Leader.

Requirements

Bachelor’s degree in Marketing, Business, Hospitality Management, or a related field.
At least 5-7 years of experience in sales and marketing in the hospitality industry, with a proven track record in leadership and revenue generation.
Demonstrated success in positioning a unique product, experience, or concept within a competitive market.
Strong background in brand marketing, digital strategy, or experience-based promotion.
Proven ability to build awareness and demand through innovative campaigns.
Strong understanding of the hotel industry, sales techniques, and marketing trends.
Excellent communication, negotiation, and presentation skills.
Strong working knowledge of hospitality sales, marketing, and revenue systems required, including: Delphi – for lead management, account tracking, and sales reporting Salesforce – for customer relationship management and pipeline visibility Hilton brand systems – including brand standards, marketing platforms, and reporting tools PEP (Property Engagement Platform) – for operational and guest data alignment Passkey – for group housing management and demand optimization
Ability to leverage CRM and brand systems to support marketing initiatives and demand generation
Proficiency in using data to inform strategy and measure performance
Strong collaboration across sales, marketing, and operations through shared platforms
Proficiency in Microsoft Office Suite
Successful completion of a background check is required prior to employment

Responsibilities

Develop and execute comprehensive sales strategies to meet revenue targets for room sales, group bookings, and other hotel services.
Lead and motivate the sales team, set clear goals, and monitor performance.
Manage key client relationships, including corporate, group, and leisure accounts.
Identify new business opportunities, partnerships, and markets.
Negotiate and close business deals with high-profile clients and agencies.
Lead the development of strategic, revenue-driving marketing initiatives that enhance positioning and market visibility.
Oversee and elevate all marketing initiatives with a focus on storytelling, digital strategy, and experience-driven promotion.
Manage the hotel’s online presence, including the website, social media, and online travel agencies (OTAs).
Analyze market trends and competitor activity to adjust marketing strategies accordingly.
Ensure that branding and messaging are consistent across all channels and platforms.
Prepare and manage the sales and marketing budget.
Analyze sales data, track progress towards revenue goals, and provide regular reports to senior management.
Forecast future business levels and adjust sales strategies as needed.
Lead, train, and mentor the sales and marketing team, fostering a culture of high performance.
Conduct regular performance reviews, set developmental goals, and provide guidance and support for career growth.
Ensure the team is knowledgeable about the hotel's offerings and the competitive landscape.
Work closely with other hotel departments, including operations, revenue management, and catering, to align sales efforts with overall business needs.
Attend industry events, trade shows, and networking functions to represent the hotel and expand its market presence.
Other duties assigned by the Leader.