Director of Sales and Marketing

Douglas Dynamics•Cincinnati, OH

59d

About The Position

The Sales and Marketing Director is responsible for developing and executing strategic sales and marketing plans to drive revenue growth, increase market share, and enhance brand awareness. This role leads cross-functional teams, manages budgets, and ensures alignment with overall business objectives.

Requirements

Bachelors degree in business administration, Marketing or a related field; masters degree preferred.
At least 7-10 years of progressively responsible management experience.
Must have extensive knowledge of the durable goods industry, specifically power equipment, truck equipment industry including truck-related terms, applications, competitive information, etc.
Must have working knowledge of Windows-based programs to include Word, Excel, PowerPoint, Outlook, etc.
Polished confident communicator, with superior relationship building expertise.
Should possess a high level of written/verbal communication skills as well as active listening, negotiating, and presentation skills.
College-level mathematical skills.
Critical and strategic thinking expertise.
Must have strong analytical skills and the ability to think logically and practically before making decisions.
Resource and financial reasoning skills with complex problem solving and time management experience.

Responsibilities

Develop and implement sales strategies to achieve revenue targets and expand customer base.
Lead and mentor the sales team, setting performance goals and monitoring results.
Identify new market opportunities and oversee key account management.
Analyze sales data and trends to inform decision-making and forecasting.
Create and execute integrated marketing campaigns across digital, print, and event channels.
Oversee brand management, ensuring consistency across all touchpoints.
Manage market research initiatives to understand customer needs and competitive positioning.
Collaborate with product development and operations to align marketing efforts with product launches and service offerings.
Build and lead a high-performing sales and marketing team.
Manage departmental budgets, ensuring cost-effective strategies and ROI.
Coordinate with other departments to support company-wide initiatives.
Partner with manufacturing, engineering, and supply chain teams to align sales and marketing efforts with production capabilities and lead times.
Support customer service and technical support teams to enhance the customer experience and retention.
Provide regular reports to executive leadership on performance metrics, market trends, and strategic initiatives.
Use CRM and marketing automation tools to track campaign effectiveness and customer engagement.