Director of Sales and Marketing
About The Position
Champion the resort’s positioning as a premier New England luxury destination, curating strategies that elevate brand perception, guest experience, and revenue performance. Develop and execute innovative sales and marketing initiatives that highlight the property’s distinctive golf, spa, culinary, and event experiences. Drive revenue across high-value leisure, corporate retreat, incentive, wedding, and social event segments with a focus on premium positioning and curated experiences. Lead strategic storytelling and brand marketing efforts that reflect the resort’s boutique identity, design aesthetic, and experiential offerings. Cultivate strong relationships with luxury travel advisors, event designers, corporate decision-makers, and lifestyle partners. Maximize utilization of refined conference and meeting spaces through elevated, experience-driven programming rather than transactional sales. Collaborate cross-functionally with culinary, spa, golf, and operations leaders to design bespoke packages and signature events that differentiate the property in the market. Identify and pursue strategic partnerships, sponsorships, and community alignments that enhance visibility and prestige. Leverage data insights and market intelligence to drive thoughtful pricing strategy and optimize profitability while preserving brand integrity. Lead and inspire a high-performing sales and marketing team aligned with a culture of sophistication, service excellence, and accountability. Oversee digital presence, PR, and brand communications to ensure consistency, luxury appeal, and aspirational messaging. Serve as a brand ambassador, representing the resort at curated industry events and within key feeder markets. Directly manage subordinate sales team of 8 full time sellers and executers, from hiring, training, guidance and delegation, to reviews, discipline, scheduling, and termination. Onsite support to ensure sales and catering team is motivated, productive, meeting event execution standards, and driven to seek creative avenues of revenue generation.
Requirements
- 7–10+ years of progressive sales and marketing leadership experience in luxury hospitality, boutique hotels, or destination resorts
- Proven success driving revenue across leisure, group, corporate retreat, wedding, and social event segments
- Experience positioning and selling experiential offerings (spa, golf, culinary, retreats) rather than purely transactional room sales
- Strong understanding of the New England or Northeast feeder markets preferred
- Background working with luxury travel advisors, third-party planners, and corporate decision-makers
- Demonstrated ability to develop and execute comprehensive strategic sales and marketing plans
- Strong financial acumen: forecasting, budgeting, pace reporting, ROI analysis, and pricing strategy
- Experience with CRM systems, digital marketing strategy, and revenue optimization tools
- Knowledge of luxury branding, public relations, and digital storytelling
- Contract negotiation expertise and familiarity with group/event agreements
- Prior team leadership experience with demonstrated experience managing and mentoring staff
- Ability to manage multiple projects at a time, strong time management and organizational skills
- Ability to build strong, highly collaborative relationships
- Strong analytical skills with attention to detail
- Strong written and verbal communication skills
- Expresses sincere enthusiasm for the role and passion for sales and marketing
- Must know how to prioritize, delegate, and respond in a timely fashion.
- Able to work under pressure, multi-task, and stay focused while maintaining hospitality.
- Ability to remain standing for up to a 8-hour shift.
- Ability to remain in a stationary position for up to 8 hours.
- Ability to move and lift up to 50 lbs.
- Ability to walk the property and grounds frequently throughout shift.
- Ability to move up and down stairs regularly.
- Ability to bend, crouch, and kneel frequently and repetitively during a shift.
- Ability to use repetitive manual dexterity.
- Ability to view a computer screen for majority of shift length.
- Ability to communicate and exchange information effectively.
- Ability to read, write, understand, and speak English.
- Ability to complete satisfactory background check.
Nice To Haves
- Strong understanding of the New England or Northeast feeder markets preferred
Responsibilities
- Champion the resort’s positioning as a premier New England luxury destination
- Develop and execute innovative sales and marketing initiatives
- Drive revenue across high-value leisure, corporate retreat, incentive, wedding, and social event segments
- Lead strategic storytelling and brand marketing efforts
- Cultivate strong relationships with luxury travel advisors, event designers, corporate decision-makers, and lifestyle partners
- Maximize utilization of refined conference and meeting spaces
- Collaborate cross-functionally with culinary, spa, golf, and operations leaders
- Identify and pursue strategic partnerships, sponsorships, and community alignments
- Leverage data insights and market intelligence to drive thoughtful pricing strategy and optimize profitability
- Lead and inspire a high-performing sales and marketing team
- Oversee digital presence, PR, and brand communications
- Serve as a brand ambassador
- Directly manage subordinate sales team of 8 full time sellers and executers
- Onsite support to ensure sales and catering team is motivated, productive, meeting event execution standards, and driven to seek creative avenues of revenue generation.
Benefits
- Time off package including state VT Sick time for all employees, as well as a generous PTO plan plus 10 paid Holidays for full-time status employees
- EOS Family Matters Program of 3+ months fully paid parental leave for new parents
- Retirement savings option of 401k with employer match of up to 4% for all employees
- Complementary $25K in Life insurance and $1K/mo. in long-term disability coverage for full-time employees
- Optional additional Disability, Life and AD&D, Critical Illness, and Accident Insurance options
- Company-funded Employee Assistance Program for life challenges and mental health resources
- Additional Health & Wellness benefits including prescription and gym membership discounts
- Competitive wages with ongoing market analysis
- Annual performance evaluations with eligible compensation adjustments
- EOS Employee/Immediate Family Lodging Rates as low as $59 per night
- EOS Friends and Family Lodging Discounts
- EOS Dining Discount of 50% Off F&B at EOS Hospitality portfolio locations during travel
- Discounted lodging rates from New England Inn & Resort Association partners
- Pathways for growth and professional development including structured training and EOS Educational Reimbursement Program
- Internal referral bonus programs up to $500 per referral
- Incentive opportunities for both hourly and managerial roles
- Supportive, open workplace culture with flexible and understanding work-life equality
- cell phone reimbursement, quarterly sales goal incentives, and annual bonus eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
