Director of Sales and Marketing

Santa Marta Retirement•Olathe, KS

565d

About The Position

Santa Marta, Kansas City’s premier retirement community, is a Catholic-sponsored continuum of care community dedicated to enabling senior adults to live full, active lives within a secure, hospitable, and faith-filled environment rooted in Catholic traditions and values. We are currently seeking an experienced and dynamic individual to join our team as the Director of Sales and Marketing for Independent Living . Position Summary: The Director of Sales and Marketing will be responsible for overseeing, directing, and managing the community’s sales efforts and staff. This leadership role involves engaging with prospective residents, converting leads into new residents, maintaining accurate and current records, achieving predetermined sales goals, and fostering a high-performing and motivated sales team. Essential Duties and Responsibilities: Sales Focus (75%) / Management & Marketing Focus (25%)

Requirements

Bachelor’s degree in business, Marketing, or Finance required
Minimum of 2–3 years of marketing and sales management experience in a senior living community.
Proven track record of successful sales and team leadership within the senior living industry.
Strong organizational skills with the ability to manage multiple priorities effectively.
Self-motivated, independent, and driven to achieve high-performance goals.
Successful completion of a background check.
Adherence to Santa Marta’s Code of Conduct policy.
Completion of Safe Environment training before the hiring date.

Nice To Haves

Master’s degree preferred.
Practicing Catholic in good standing is strongly preferred, in alignment with our mission and values.

Responsibilities

Lead and manage all aspects of the sales and marketing team to meet or exceed occupancy and sales goals.
Engage with prospective residents through calls, emails, appointments, presentations, and community events.
Ensure timely and ongoing follow-up with all leads to maximize conversions.
Utilize and maintain the REPs database with accurate lead tracking, including waiting list clients and deposit management.
Develop and implement marketing strategies and outreach events in collaboration with our advertising agency partner
Provide training, coaching, and daily supervision for the sales team, fostering a positive and results-driven culture.
Review and approve residency applications, ensuring alignment with community standards.
Collaborate with internal and external partners to execute successful marketing initiatives and events.