Director of Sales and Marketing

Belmond Management Limited • Santa Barbara, CA

308d • $165,000 - $175,000

About The Position

El Encanto, A Belmond Hotel, has been meticulously restored to capture all the romance and glamour that endeared it to both the local Santa Barbara community and visitors alike. Ninety-two quintessential, California-styled suites and bungalows, terraced grounds featuring seven-acres of gloriously landscaped gardens with sweeping views of Santa Barbara and the Pacific Ocean. Original architectural features have been lovingly restored, including the historic, trellis-lined Arbor and Lily Pond. Modern additions to the expansive outdoor zero-edge pool and a new beautifully appointed boutique spa enhance the journey for today's luxury-seeking guest. With our vast offerings, the opportunities to craft a unique career here are endless. Join us and achieve the truly exceptional. If you're looking to develop your skills and be part of the future of luxury, this is your moment. We are seeking a dynamic Director of Sales and Marketing to be responsible for developing, executing, maintaining and monitoring all facets of the Sales and Marketing processes at Belmond El Encanto. The successful candidate will be responsible to craft, implement and execute the Sales and Marketing strategies and actions as outlined the resort's Sales and Marketing plan. Through you and your team's activities you are tasked with the responsibility to achieve defined market segment production, property occupancy, average daily rate and RevPar budgets. This position is responsible for comprehensive resort marketing and includes business development for all outlets, including but not limited to The Spa at El Encanto, Catering, Private Events and Restaurant outlets.

Requirements

• A university degree or college degree in business administration, marketing, communications, public relations, advertising, or a related field is required.
• Proven and trackable sales success and a minimum of 5 years supervisory or management experience in the sales and marketing of internal luxury hotel brands.
• Recognized people leadership skills.
• Hotel financial literacy in budget preparation and P&L analysis.
• A sound knowledge of the product and competitive environment, as well as a strong network of established connections with luxury brand accounts (Leisure, Group, Tour Operator) in Southern California.
• Market analysis, effective communication, presentation, and human relations skills.
• Computer literate with knowledge of Microsoft Excel, and Word would be a plus.

Responsibilities

• Establish and direct the marketing and sales activities of El Encanto, A Belmond Hotel.
• Develop, conduct, and oversee all sales campaigns, as well as marketing and promotional activities.
• Achieve and/or surpass established top line revenue goals for the property.
• Guide and develop Sales Managers to produce sales action plans to increase business from target markets and geo sources.
• Develop and mentor Sales, Marketing, Events and Administrative teams fostering a positive culture that leads to growth.
• Support General Manager in the development and creation of annual budget, strategic plans and asset management presentations.
• Work with General Manager and Divisionals on annual budget presentation and S&M financial targets and costs.
• Lead strategy development of promotional and 360° marketing plans to increase revenue production from existing and potential customer base.
• Develop exceptional guest experiences and pop-ups in conjunction with Operations Teams, Marketing Manager and in alignment with Belmond brand guidelines.
• Establish property brand culture and ethos in conjunction with Human Resources.
• Curate the guest journey and brand alignment from acquisition to on-property to advocacy in conjunction with the Marketing Manager and Operations teams.
• Travel as necessary for sales activities when senior leadership is needed at trade shows or events.
• Entertain key accounts, influencers and media to secure business and brand awareness for the resort when required.
• Adhere to established procedures and timelines for submitting weekly production reports.
• Prepare and submit plans, budgets, progress, and annual sales reports.
• Track trends, data, and understand the competitive market.
• Promote open communications and strong working relationships with resort and corporate staff to maximize revenues and training where needed.
• Plan and execute sales blitzes, familiarization trips and product launches.
• Work closely with fellow related managers on leads and strategies to exploit new business opportunities and market penetration.
• Find and create synergies and partnerships with other luxury brands.
• Create and monitor monthly reports, tactical action plans and weekly, monthly, and quarterly forecasts and related team and individual performance goals.
• Develop and recommend positioning, packaging, and pricing strategy to achieve the highest possible short and long-term market share.
• Possess a clear understanding of the hotel's SWOT analysis including the competitive set analysis, and utilization of available quantitative tools, such as PowerBI, TravelClick, Hotelligence and STR reports and adjust sales strategy and tactics as needed.
• Guide preparation of reports and communicate comprehensively to executive management.
• Analyze and control expenditures of region to conform to budgetary requirements.
• Ensure the department members meet all federal, state, and local regulations affecting the hotel.
• Understand and adhere to office procedures, and Belmond standards, including HMS/INFOR standards and data entry into sales and catering software system and OSC.
• Perform other related duties as assigned.

Benefits

• Medical, Dental and Vision coverage.
• The company pays for basic life and AD&D as well as short term disability.
• Paid time off, sick pay, a 401(k) program with company matching, and an employee assistance program.
• Free cafeteria meals and discounts on food and beverage, spa treatments, and retail boutique items.
• The Discovering Belmond program offers complimentary accommodation for team members while on leisure travel outside their region at any Belmond hotel and resort.
• Discounted rates for safaris, trains and cruises.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Bachelor's degree