Director of Retention Marketing

EMINENT, INC.•Cerritos, CA

12d•$150,000 - $170,000

About The Position

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com. The Director of Retention Marketing will be responsible for developing and executing data-driven strategies to maximize customer lifetime value, improve retention rates, and enhance customer engagement. This role will oversee all CRM and lifecycle marketing initiatives, including email, SMS, push notifications, and loyalty programs, ensuring they align with the brand’s overall business objectives. The ideal candidate will have a strong understanding of customer segmentation, personalization, and omnichannel marketing strategies to drive repeat purchases and long-term customer relationships.

Requirements

Analytical Thinking: Ability to interpret data, identify trends, and make data-driven marketing decisions.
Customer-Centric Approach: Deep understanding of customer behaviors, preferences, and expectations.
Technical Proficiency: Strong knowledge of CRM tools, email marketing platforms, and automation software (e.g., Klaviyo, Salesforce Marketing Cloud, Cordial).
Creative Problem-Solving: Ability to develop innovative retention strategies and test new ideas to improve customer engagement.
Collaboration & Leadership: Strong communication skills and ability to work cross-functionally with internal teams and external vendors.
Project Management: Ability to manage multiple campaigns, timelines, and stakeholders while maintaining a high level of organization.
Bachelor's degree in Marketing, Business, or a related field.
8+ years of experience in retention, lifecycle, or CRM marketing, preferably in e-commerce or fashion retail.
Strong understanding of segmentation, personalization, and customer lifecycle marketing strategies.
Proficiency in CRM platforms and marketing automation tools.
Experience analyzing customer data and using insights to drive marketing strategy.
Proven track record of driving revenue and customer retention through targeted marketing campaigns.

Nice To Haves

Experience working with a fashion or lifestyle brand.
Familiarity with predictive analytics, machine learning models, and AI-driven personalization in marketing.
Experience in managing loyalty programs and customer referral strategies.
Strong understanding of digital marketing channels beyond CRM, including paid social and influencer marketing.
Background in managing large-scale email and SMS marketing campaigns at a DTC or luxury brand.

Responsibilities

Retention Strategy: Develop and execute a comprehensive retention marketing strategy that enhances customer loyalty, increases repeat purchase rates, and reduces churn.
CRM & Lifecycle Marketing: Oversee email, SMS, push notification, and loyalty marketing programs to engage customers throughout their lifecycle.
Segmentation & Personalization: Utilize data-driven insights to create personalized customer journeys and dynamic content based on user behavior, demographics, and preferences.
Performance Analysis: Track, analyze, and report on key retention metrics, including CLV (customer lifetime value), churn rate, repurchase frequency, and engagement rates.
A/B Testing & Optimization: Lead A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.
Cross-Functional Collaboration: Work closely with the merchandising, creative, product, and analytics teams to develop cohesive retention marketing strategies.
Customer Feedback & Insights: Leverage surveys, reviews, and qualitative data to understand customer pain points and improve retention initiatives.
Technology & Automation: Manage CRM tools and marketing automation platforms to enhance efficiency and scale retention efforts.