Director of Retention Marketing, Paramount
About The Position
WeAreParamount on a mission to unleash the power of content… you in?We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture. Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage. ADDITIONAL INFORMATION
Requirements
- 5+ years of retention marketing experience in lifecycle programs, segmentation and automation strategy.
Nice To Haves
- Direct-to-consumer subscription and/or streaming product experience a plus.
- Highly analytically and data-driven with the ability to surface meaningful insights from large data sets.
- Consistent record of building, leading and developing hard-working teams.
- Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
- Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems.
Responsibilities
- Oversee the programming commitment team that encompasses developing and executing end to end subscriber journeys for key subscriber segments and across all marketing channels.
- Partner with content programming, brand and partnership marketing leads to build segmentation strategies and define goals & priorities to drive higher content commitment.
- Identify new scalable audience segment opportunities that drive deeper commitment, content diversification and habitual usage.
- Measure and report on results of marketing efforts assessing results against specific metrics and size opportunities for scale.
- Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued commitment, including episode/series completion.
- Partner with the CRM team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences.
Benefits
- Attractive compensation and comprehensive benefits packages.
- Generous paid time off.
- An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
- Opportunities for both on-site and virtual engagement events.
- Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
