Director of Regulatory Affairs

JuneShine Brands

11d • $150,000 - $160,000

About The Position

The Task At Hand:
Shape the rules. Unlock new markets. Drive the future of THC beverages.

JuneShine Brands is building an innovative social tonic platform, with Willie’s Remedy+ leading the next wave of THC beverages. As one of the fastest-growing brands in the category, we’re entering a critical growth phase where regulatory leadership and advocacy will define who wins.

As the Director of Regulatory Affairs, you’ll serve as our in-house expert on hemp beverage regulation - anticipating where state and federal rules are going, influencing outcomes, and guiding our expansion into new markets. From market access to packaging and DTC considerations, you’ll turn regulatory complexity into a competitive advantage.

This is a high-impact, externally facing role reporting to the CFO and working closely with the CEO, Board, and industry partners to advance advocacy efforts and unlock scalable growth.

If you thrive in ambiguity, enjoy shaping emerging policy, and want to help define a fast-moving category, this role is for you!

Requirements

• 21 years of age or older at the time of application
• 5–8+ years of experience in regulatory or government affairs within hemp, cannabis, adult beverage, or other highly regulated CPG categories
• Deep knowledge of state-level hemp beverage regulations, including market access and packaging considerations
• Proven experience engaging with or influencing state regulators, policymakers, or industry groups
• Ability to translate complex regulatory requirements into clear, actionable business guidance
• Experience partnering with executive leadership to inform strategic and commercial decisions
• Experience leading or mentoring regulatory or compliance professionals
• Ability to support key markets (preference for CA, TX, or DC) and travel as needed

Nice To Haves

• JD or formal legal training
• Existing relationships with regulators or industry advocacy groups
• Experience supporting market expansion or retail enablement
• Familiarity with FDA, TTB, or state beverage control agencies
• Exposure to DTC or e-commerce in regulated categories
• Experience building or scaling compliance or regulatory functions within a growing organization
• Entrepreneurial mindset with comfort operating in fast-moving, ambiguous environments

Responsibilities

• Regulatory Strategy & Advocacy:
• Critical Focus: Anticipate and help shape hemp beverage regulations, with particular emphasis on packaging formats, DTC considerations and market access
• Represent Willie's in state-level advocacy efforts, industry coalitions and working groups
• Build and maintain relationships with state regulators, policymakers, and key industry associations
• Develop and deliver regulatory positions, comments, and advocacy materials to influence outcomes in priority markets
• Identify and pursue opportunities to proactively influence regulatory direction before rules are finalized
• Educate external stakeholders on hemp beverage safety, consumer benefits and responsible regulation
• Hemp State Regulatory Oversight & Market Enablement:
• Serve as the primary internal expert on state hemp beverage regulations across all active and expansion markets
• Monitor evolving state regulatory frameworks and advise leadership on business implications and strategic tradeoffs
• Support market entry and expansion strategies based on state-specific regulatory requirements
• Partner with internal teams to ensure alignment across formulation, labeling, marketing, and go-to-market execution
• Stay ahead of enforcement trends through ongoing engagement with state regulatory agencies
• Compliance Leadership & Team Development:
• Lead and develop the compliance function as Willie's Remedy+ scales nationally
• Set compliance strategy, priorities and operating rhythm to support multi-state growth
• Ensure the team has the resources, guidance, and clarity needed to executive effectively

Benefits

• Unlimited Paid Time Off
• Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
• Voluntary vision, dental, and accidental plans401(k) with up to 4% company match
• 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
• Booch, spirit, beer, and soft good perks
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees