Director of Publicity & Marketing, Workman Publishing and Artisan Books

Hachette Book Group • New York, NY

438d • $100,000 - $120,000 • Remote

About The Position

The Director of Publicity and Marketing at Workman Publishing and Artisan Books will lead the publicity and integrated marketing team, focusing on developing and executing publicity strategies that drive sales. This collaborative role requires working closely with various stakeholders and overseeing a team to create tailored marketing campaigns for a diverse range of titles, including cookbooks and calendars. The ideal candidate will possess a strong background in media outreach, events, and marketing, with a passion for lifestyle and nonfiction publishing.

Requirements

• Minimum 8+ years of progressive book marketing/publicity management experience with demonstrated leadership and supervisory skills.
• Strong creative vision and brand building experience across multiple fiction and/or nonfiction categories.
• Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies.
• Analytical skillset to optimize campaigns for ROI and develop audience insights and targeting strategies.
• Ability to conceive unique marketing campaigns and successfully execute consumer-facing campaigns.

Nice To Haves

• Experience in lifestyle, illustrated, and nonfiction publishing and gift products.
• Familiarity with influencer marketing and direct to consumer efforts.

Responsibilities

• Oversee Artisan and Workman publicity team of 4 full-time staff members and 1-2 part-time interns.
• Collaborate with Executive Director of Marketing & Publicity and senior members of the marketing and publicity teams to strategize and implement tailored publicity and integrated marketing campaigns across an array of titles.
• Lead the publicity and integrated marketing team in creating customized strategies to connect each title with its intended audience.
• Execute publicity and integrated marketing campaigns for a variety of frontlist, priority titles and bestselling authors.
• Responsible for executing all aspects of select campaigns including creating press materials, producing author tours and events, and booking national and local media.
• Collaborate with Executive Director of Marketing & Publicity to allocate title and overhead budgets.
• Mentor and assist publicity team and advise on campaign strategy and execution.
• Support editorial acquisitions by attending select proposal meetings and writing and presenting promotional plans.
• Cultivate and maintain close working relationships with members of the press and seek out new media outlets.
• Collaborate on the planning and presentations at Sales Conference.

Benefits

• Medical, dental, vision insurance
• Basic and supplemental life insurance
• Short-term and long-term disability
• Accidental death and dismemberment insurance
• Critical illness insurance
• Hospital indemnity insurance
• Long-term care insurance
• Health and dependent care FSA
• Commuter benefit plan
• Employee assistance program
• Tuition reimbursement
• Travel assistance
• 401(k) plan
• Discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays, and generous sick leave)
• Group discounts on auto and home insurance and legal services

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Industry: Publishing Industries
• Education Level: No Education Listed