DIRECTOR OF PUBLIC AFFAIRS

State Of New Hampshire • Concord, NH

396d • $77,418 - $106,226

About The Position

The Director of Public Affairs for the State of New Hampshire is responsible for overseeing the department's internal and external communication strategies, public relations, and marketing initiatives. This role involves working closely with the Commissioner and agency leadership to develop and implement communication goals that support economic development initiatives in the state. The Director will manage media relations, oversee event planning, and ensure effective communication across various platforms.

Requirements

• Master's degree in public relations, journalism, marketing, or a related field with seven years of experience in public relations/community relations, including four years in a management position.
• OR Bachelor's degree in public relations, journalism, marketing, or a related field with eight years of experience in public relations/community relations, including four years in a management position.
• New Hampshire driver's license for statewide travel.
• Familiarity with industry-recognized practices for website and social media evaluation.
• Extensive knowledge of the Public Relations/Communications industry.
• Familiarity with media outlets in New Hampshire and New England.

Nice To Haves

• Knowledge of program administration and evaluation.
• Knowledge of state and federal laws relating to assigned programs.
• Ability to prepare budgets and evaluate program effectiveness.
• Ability to speak before public groups and establish effective working relationships.

Responsibilities

• Manage internal communications systems and platforms.
• Plan and execute in-person and virtual events.
• Handle all matters related to public affairs and transparency.
• Oversee the online presence of non-tourism-related activities for BEA.
• Serve as the lead for the Department's websites and social media presence.
• Direct internal communications efforts for the Department.
• Coordinate statewide events management with divisional support personnel.
• Serve as a point person for the media and manage media relations.
• Draft press releases and statements, issue advisories, and respond to inquiries.
• Promote BEA and its events, maintaining positive relationships with key media staff.
• Develop department budgets for economic development-related communications and advertising.
• Analyze, track, and make budget projections supporting the agency's mission and goals.
• Perform demographic and market research and purchase advertisements.
• Oversee marketing and communications teams, including contractors and vendors.
• Develop reports, metrics, and process improvements to measure effectiveness of strategies.
• Direct special projects as assigned by the Commissioner.
• Ensure compliance with Right-To-Know activities and update materials on the BEA website.

Benefits

• Wellness program
• 457(b) retirement plan
• Paid holidays
• Health insurance
• Dental insurance
• Flexible schedule
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree