Senior Manager/Director of Product Marketing

Lotlinx•Denver, CO

About The Position

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management. Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities. Role Overview Reporting to the Chief Marketing Officer, The Director of Product Marketing will own the positioning, messaging, and go-to-market strategy for our product portfolio. This leader will sit at the intersection of product, sales, and marketing—translating product innovation into compelling stories that drive demand, adoption, and revenue. This role is responsible for defining how we bring products to market, enabling sales teams to win, and ensuring our value proposition resonates with buyers across the full customer lifecycle.

Requirements

5+ years of experience in product marketing, preferably in B2B SaaS or technology
Proven experience leading go-to-market strategy and product launches
Strong strategic thinker with the ability to translate complex products into clear, compelling stories
Experience partnering with Product, Sales, and executive leadership
Excellent written, verbal, and presentation skills
Data-driven mindset with the ability to measure and optimize impact

Nice To Haves

Experience working with Automotive clients (preferred, but not required)

Responsibilities

Product Positioning & Messaging Develop clear, differentiated positioning and messaging that articulates product value by audience, use case, and vertical. Own personas, value propositions, and competitive differentiation. Ensure consistent messaging across all customer touchpoints (sales, marketing, product, customer success).
Go-To-Market Strategy Lead go-to-market planning for new product launches, feature releases, and enhancements. Partner closely with Product, Sales, Revenue, and Customer Success to align launch timing, packaging, and enablement. Define launch success metrics and continuously optimize based on performance.
Sales Enablement Build and maintain sales enablement assets including pitch decks, battlecards, one-pagers, demos, case studies, and FAQs. Partner with Training and Enablement to train and support sales teams to confidently articulate product value and win against competitors. Serve as a strategic partner to Sales leadership on deal strategy and market feedback.
Market & Customer Insights Conduct market research, customer interviews, and competitive analysis to inform product strategy and messaging. Act as the voice of the customer, bringing insights back to Product and leadership. Monitor market trends and identify opportunities for growth, expansion, and differentiation.
Cross-Functional Leadership Partner with Product Management to influence roadmap prioritization based on market needs. Collaborate with Demand Gen, Brand, Content, and Communications to drive integrated campaigns. Align with Customer Success to support adoption, retention, and expansion initiatives.