Director of Product Marketing, Payment & Insurance Solutions

SimplePractice

106d • $200,000 - $225,000

About The Position

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. We are looking for an experienced Director of Product Marketing to lead a team focused on products that simplify the complexity of working with insurance for our customers and improve their billing and payment processing capabilities. This leader will oversee a team of product marketers, driving strategy and execution from early product conception through launch and growth. The ideal candidate brings deep product marketing expertise, strong business acumen, and a proven ability to influence product strategy and commercialization. Experience in healthcare, insurance, and / or payments is a plus.

Requirements

• 8+ years of experience in product marketing, with at least 3 years in a leadership role.
• Proven success building and executing go-to-market strategies for complex products.
• Strong business and financial acumen—experience with modeling, P&L impact, and business case development required.
• Ability to lead cross-functional collaboration and influence senior stakeholders.
• Excellent communication skills with a talent for simplifying complexity and telling compelling product stories.

Nice To Haves

• Experience in healthcare, insurance, or regulated industries preferred but not required.

Responsibilities

• Lead, mentor, and grow a team of product marketers embedded with product managers and engineering throughout the product lifecycle.
• Define and drive go-to-market strategies including positioning, messaging, pricing, segmentation, and monetization models.
• Partner with product and commercial leaders to shape product strategy, ensuring market viability and customer impact.
• Build robust business cases and financial models to support product investment decisions and growth strategies.
• Translate complex product capabilities into clear, compelling value propositions tailored to multiple audiences.
• Collaborate with Sales, Customer Success, and Marketing teams to enable successful product adoption and growth.
• Serve as the voice of the market and customer, ensuring products meet real-world needs and deliver measurable business value.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees