Director of Product Marketing Operations

HCEsquared

121d

About The Position

Dermsquared is seeking a Director of Marketing Operations with deep digital technical expertise and a strategic mindset to lead and optimize all product marketing execution efforts targeting healthcare professionals (HCPs). This role will be responsible for deploying high-performing, compliant campaigns across email, paid media, and social channels to drive traffic and engagement across the Dermsquared platform with strong focus on pharmaceutical sponsored content on our platform and healthcare professional educational programming and live events. The ideal candidate will have hands-on experience with email deployment platforms (e.g., Iterable), a keen understanding of healthcare marketing compliance (e.g., CAN-SPAM, opt-out regulations), and a track record of maximizing audience engagement while minimizing subscriber fatigue and attrition.

Requirements

• 10+ years of experience in digital marketing operations, with at least 4 years in healthcare, pharmaceutical, or life sciences marketing deployment.
• Deep hands-on experience with email marketing platforms.
• Proven ability to troubleshoot and optimize complex campaign logic, deliverability issues, and system integrations.
• Solid knowledge of healthcare compliance requirements including CAN-SPAM, opt-out management, and regulatory review.
• Strong analytical mindset and ability to drive performance through data-informed decision making.
• Experience working within or alongside digital publishing platforms targeting HCPs.

Nice To Haves

• Experience with healthcare professional databases and audience management tools.
• Familiarity with ad serving and analytics tools (e.g., Google Campaign Manager, DV360, GA4, Tableau).
• Working knowledge of pharma MLR review processes and client communications.

Responsibilities

• Lead the end-to-end execution of digital marketing campaigns aimed at driving HCP engagement and traffic across our site, sponsored products, programs and events.
• Own marketing workflow systems and processes to ensure smooth deployment, performance tracking, and campaign optimization.
• Partner closely with product, ad ops, and data/analytics teams to deliver performance against key KPIs (impressions, clicks, page views, engagement rates, opt-out rates).
• Oversee all HCP email deployment strategy and operations, ensuring campaigns are timely, relevant, and compliant.
• Serve as technical lead and troubleshooter for marketing automation tools like Iterable, resolving integration issues, logic errors, and data mismatches.
• Design and implement segmentation and suppression strategies to balance promotional frequency with opt-out risk.
• Develop email testing frameworks (subject lines, send time, layout, CTAs) to continuously improve engagement metrics.
• Ensure all marketing practices comply with healthcare marketing regulations and privacy standards, including CAN-SPAM, HIPAA, and industry best practices.
• Maintain a robust email opt-out management framework across campaigns, products, and audience segments.
• Lead strategy and execution of paid media and social marketing campaigns to drive incremental HCP engagement.
• Evaluate and optimize channel mix (e.g., LinkedIn, Twitter/X, display ads) to maximize ROI while adhering to pharma brand guidelines and compliance parameters.
• Analyze campaign and channel performance data in collaboration with data and product team to surface actionable insights.
• Provide weekly and monthly reporting dashboards to stakeholders, highlighting wins, trends, and areas for improvement.
• Help support the audience acquisition strategy to replenish and grow the HCP database through digital marketing tactics.

Benefits

• Salary Commensurate with Experience plus Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior