Automation Anywhere-posted 3 months ago
$220,000 - $245,000/Yr
Full-time • Senior
San Jose, CA
1,001-5,000 employees
Publishing Industries

The Director of Product Marketing will be responsible for translating product capabilities into compelling narratives that resonate with target audiences. This role requires a deep understanding of B2B SaaS, experience in fast-paced startup environments, and familiarity with automation and AI technologies. You'll work cross-functionally with Product, Sales, and Marketing teams to drive adoption, differentiation, and growth.

  • Develop clear, differentiated messaging that communicates the value of our products to key personas and industries.
  • Lead product launches and ensure alignment across product, sales, and marketing teams.
  • Create and maintain sales collateral, battlecards, pitch decks, and training materials to support pipeline growth and deal acceleration.
  • Conduct competitive analysis, market research, and customer interviews to inform product strategy and marketing campaigns.
  • Collaborate with content and demand generation teams to develop thought leadership, solution briefs, and product-focused campaigns.
  • Partner with Product Management to influence roadmap decisions and ensure market needs are addressed.
  • Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact.
  • 8+ years of experience in B2B product marketing, with at least 2-3 years in a leadership role.
  • Proven success in fast-moving startup environments.
  • Strong understanding of automation, AI agents, or intelligent systems.
  • Exceptional storytelling and communication skills.
  • Experience marketing to enterprise buyers and technical audiences.
  • Ability to operate strategically while executing tactically.
  • Background in marketing AI-powered or workflow automation solutions.
  • Familiarity with PLG (Product-Led Growth) and sales-led motions.
  • Experience supporting vertical-specific GTM strategies.
  • Flexible work schedule / remote roles
  • Unlimited Personal Time Off
  • 12 holidays off per year
  • 4 days volunteer time off per year
  • Eligible for 4 company Achievement days off per year
  • Variety of health care and well-being benefits
  • Paid family/parental leave
  • Competitive compensation, equity, and benefits
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