Director of Product Management, Audience Development

Hearst • New York, NY

178d • $215,000 - $250,000

About The Position

The position involves leading the audience development roadmap and strategy for Hearst Consumer Media at the enterprise level. The role requires leveraging AI and machine learning tools to develop personas and audience segmentation for key use cases. Collaboration with marketing, data science, and engineering teams is essential to develop audience products that drive business results. The candidate will build frameworks to develop, test, and measure the impact of Hearst audience development initiatives, manage execution with engineering, and assess, integrate, and manage the technology and vendors required for audience product development. Additionally, the role includes project management of data technology solutions deployment across systems, suppliers, and activation partners, defining the corporate data product roadmap, and effectively communicating with stakeholders across Hearst to manage business value across multiple business units.

Requirements

• At least 8-10 years of experience in product management, product development, or analytics including consumer data, digital media, marketing technology, or ad tech.
• Proven baseline of analytics and product management skills, inclusive of requirements gathering, product specification, prioritization, and execution.
• Familiarity with publisher, advertiser, and marketer consumer data products.
• Experience developing audiences and personas for marketing or advertising use cases.
• Bachelor's degree; graduate degree preferred.

Nice To Haves

• Experience with data clean rooms, CDPs, DMPs and other digital media SaaS solutions.

Responsibilities

• Lead the audience development roadmap and strategy for Hearst Consumer Media at the enterprise level.
• Leverage AI and machine learning tools to develop personas and audience segmentation for key use cases.
• Collaborate with marketing, data science, and engineering teams to develop audience products that drive business results.
• Build frameworks to develop, test, and measure the impact of Hearst audience development initiatives.
• Work with engineering to manage execution, including providing guidance on planning, scoping, and execution details.
• Assess, integrate, and manage the technology and vendors required to develop and activate Hearst audience products.
• Project manage the deployment and activation of data technology solutions across systems, suppliers, and activation partners.
• Help define corporate data product roadmap across all of Hearst Consumer Media.
• Communicate effectively with stakeholders across Hearst and manage stakeholder business value across multiple business units.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Life insurance
• 401(k)
• Paid holidays
• Paid time off
• Employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees