Director of Private Pay Markets

Elara Caring • New Britain, CT

4d

About The Position

At Elara Caring, we have a unique opportunity to play a huge role in the growth of an entire home care industry. Here, each employee has the chance to make a real difference by carrying out our mission every day. Join our elite team of healthcare professionals, providing the Right Care, at the Right Time, in the Right Place. Job Description: Director of Private Pay, Personal Care Services Territory: State of Connecticut Lead Growth. Build Strategy. Transform Access to Care. At Elara Caring, we care where you are and believe the best place for your care is where you live. We know there’s no place like home, and that’s why our teams continue to provide high-quality care to more than 60,000 patients each day in their preferred home setting. Wherever our patients call home and wherever they are on their health journey, we care. Each team member has a part to play in this mission. This means you have countless ways to make a difference as a Director of Private Pay. Being part of something this great starts with carrying out our mission every day through your true calling: developing an amazing team of compassionate, dedicated healthcare providers. To continue to be an industry pioneer in delivering unparalleled care, we need a Director of Private Pay with a commitment to and compassion for our patients. Are you one of them? If so, apply today! As a Director of Private Pay, you’ll contribute to our success in the following ways:

Requirements

• Proven experience in private pay, home care, healthcare sales, or business development
• Strong understanding of Personal Care Services (PCS) operations and market dynamics
• Demonstrated ability to build and execute growth strategies
• Experience leading cross-functional teams and influencing stakeholders
• Strong analytical mindset with the ability to translate data into action
• Excellent communication, leadership, and relationship-building skills
• Entrepreneurial mindset with a passion for growth, innovation, and results
• Reliable personal transportation to perform job duties

Responsibilities

• Develop and execute a comprehensive private pay growth strategy in the state of Connecticut
• Identify new market opportunities and drive expansion into high-growth regions
• Partner with operations leaders to implement local growth and service delivery strategies
• Build and maintain relationships with referral sources, community partners, and stakeholders
• Collaborate with marketing to develop campaigns that drive private pay demand
• Track and analyze key performance metrics (revenue, conversion, retention, market penetration)
• Lead cross-functional initiatives to improve client experience and service delivery
• Provide leadership, guidance, and accountability to teams supporting private pay initiatives

Benefits

• Work in a collaborative environment.
• Be rewarded with a unique opportunity to make a difference.
• Competitive compensation package
• Tuition reimbursement for full-time staff and continuing education opportunities for all employees
• Opportunities for Advancement
• Comprehensive Insurance Plans for medical, dental and vision benefits
• 401 (k) with Employer Match
• Paid time off, paid holidays, family and pet bereavement
• Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees