Director of Political Sales

TEGNA Inc.•Detroit, MI

13d

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. PREMION is seeking an experienced Director of Political Ad Sales. This is an opportunity to expand strategy and reach revenue goals through PREMION (an industry leader and award-winning local streaming advertising service) in the Political market. Ad supported streaming will experience another growth 2026 election cycle and PREMION POLITICAL is poised to capture monumental growth.

Requirements

Experienced advertising leader with deep and existing contacts with key political agencies based in DC, NY
Experience in streaming, local, broadcast TV or other digital video.
Leader with an entrepreneurial mindset.
Dynamic presenter, who hits the ground running and closes business.
Able to effectively solve problems and identify solutions and opportunities.
Able to work alongside and influence key Premion team members and groups

Responsibilities

Take over overall go-to-market strategy and execution plan for the political sector in 2026 with the opportunity to capture dollars as early in the year as possible.
Continue to define PREMION’s resource strategy for Political
Manage and develop relationships with all key senior level and day-to-day decision makers at the national political agencies; including but to limited to National Media, Target Media, and GMMB, PAC’s, candidate groups, etc.
Manage and lead pitches to drive agency-wide deals, pricing, and client development.
Execute on RFP responses and new business proposals.
Manage and work with our third-party sales team/consultancy to maximize results
Execute with pre-sales, sales operations, marketing, account management teams and sales channel partner teams
Also, partner with product and technology teams to ensure targeting, identify data enrichment opportunities and define reporting and insights requirements.
Collaborate with the Premion team of requirements, opportunities, and challenges from political agencies that will enable Premion to maximize revenue and make necessary adjustments to products and processes.
Network at key political events to develop relationships and keep Premion top-of-mind as the leading local, streaming, premium solution.
Communicate at a high level with the Premion team and TEGNA senior sales leadership.
Manage current Manager, Political Advertising
Reach/exceed established revenue goals

Benefits

Winning, inclusive, supportive and fun culture
Purpose driven and employee-centric organization
Leading and innovative media products
Resources to set you up for success
401k retirement matching
Health, vision, dental, disability and life insurance
Health savings account
12 free annual therapy sessions with Spring Health for you and your family
Give & Volunteer opportunities
Exclusive employee discounts including, but not limited to: Health & wellness apps, fitness equipment, Costco & Sam’s club memberships, computers, travel, cell phone carriers, movie tickets, pet insurance, home/ auto insurance, legal insurance, etc.
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.