Director of Pharma Product - CVS Media Exchange (CMX)
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About The Position
CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, agencies, and Pharma clients. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and unique positioning in the pharmacy and provider space to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. As a Director of Pharma Product, you will function as a product owner and help build best-in-class omni-channel marketing solutions for Pharma clients. This role will focus on defining and executing the product roadmap to deliver unique marketing assets for Pharma, leveraging CVS's data and media assets to engage both consumers and healthcare providers. You will partner across the enterprise to align strategies with business owners, ensuring compliance with privacy regulations and internal governance policies. The Director will play a lead role in building innovative ad products tailored to Pharma's needs - spanning direct-to-consumer (DTC) marketing, provider engagement strategies, and measurement solutions. They will work in unison with engineers, UX designers, data scientists, legal, privacy, and business partners to deliver client-facing products. You will build and manage the Pharma product roadmap, align business and technical needs, and be the 'voice of Pharma product' with stakeholders to ensure that their needs are met. The Director of Pharma Product will encourage the open exchange of information and viewpoints, inspire others to achieve challenging goals and high standards of performance, and foster a sense of urgency to drive innovation in this growing sector.
