Director of Performance Marketing

VKI VKidz Holdings Inc. • Remote, OR

407d

About The Position

The Paid Media Manager at Time4Learning is responsible for developing and executing a comprehensive paid media strategy across various digital channels to enhance customer acquisition and brand reach. This role involves leading a team that oversees social media, content, paid search, and influencer marketing, while managing the paid media budget and optimizing performance. The position requires collaboration with cross-functional teams to align paid media efforts with broader marketing goals, and it emphasizes leadership, innovation, and data-driven decision-making.

Requirements

• 7+ years in paid media management with experience in high-budget campaigns ($10M+).
• Strong background in managing paid search and influencer marketing campaigns.
• Demonstrated success in leading cross-functional teams.
• Advanced skills in Meta Ads, Google Ads, Bing, and TikTok Ads.
• Expert-level proficiency in data analytics, KPI tracking, and attribution modeling.
• Strong eye for creative optimization across ad formats.
• Skilled in A/B and multivariate testing across digital channels.
• Familiarity with the education industry or consumer brands marketing to parents.
• Experience in programmatic advertising or eCommerce platforms like Shopify.

Nice To Haves

• Experience in EdTech or data-driven industries.
• Background in content strategy and short-form video production.

Responsibilities

• Develop and execute a comprehensive paid media strategy across multiple digital channels.
• Partner with the Director of Web Strategy & Growth to enhance user engagement and accelerate growth.
• Lead and support a team overseeing organic social media, influencer partnerships, paid search, and content strategy.
• Provide strategic direction on paid search campaigns to maximize visibility and optimize performance.
• Guide the influencer marketing strategy to expand reach and drive direct sales attribution.
• Manage the paid media budget, overseeing allocation and performance forecasting.
• Develop regular performance reporting for business leadership on key KPIs and insights.
• Leverage advanced segmentation and targeting strategies to drive engagement.
• Collaborate with creative teams to develop impactful ad and social media assets.
• Implement A/B and multivariate testing to identify growth opportunities and refine targeting.
• Lead and develop a high-performing team across paid media and influencer marketing.
• Provide weekly growth updates and campaign performance insights to business leadership.
• Collaborate with cross-functional teams to support broader marketing goals.

Benefits

• Remote-first work environment
• Diversity and inclusion initiatives
• Professional development opportunities
• Collaborative team culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed