Director of Performance Marketing and Strategy

Royal Caribbean Group • Miami, FL

265d

About The Position

The Director of Performance and Strategy, International Marketing is responsible for spearheading the strategy, execution, and performance of all international customer marketing programs for the Royal Caribbean brand. Within the international customer marketing programs, the role will develop Royal Caribbean's go-to-market strategy across international markets and provide strategic vision around marketing technology, customer segmentation, personalization, brand localization, and ultimate performance and guest experience driven consumer lifecycle journey through all facets of consumer marketing including media planning, sponsorships, media mix modeling, pre-cruise, casino marketing, and media analytics. Reporting to the VP, International Marketing, this role will oversee 7 highly motivated marketers to identify and deliver International Marketing long-term and short-term roadmap and priorities for all initiatives, working with international teams and leadership to develop and execute action plans to drive the digital consumer experience to reach all international marketing and brand KPIs. Additionally, this role will lead an internal media operations team and an external media agency to deliver international media investment.

Requirements

• Bachelor's degree in Marketing, Management, Communications, or a related field; Master's degree preferred.
• 10+ years of experience in digital marketing, media tracking, brand management, and data analytics, including team management.
• Proven ability to lead and develop high-performing teams, fostering a collaborative culture.
• Strong strategic mindset with the ability to translate vision into actionable plans.
• Track record of identifying and nurturing talent, providing mentorship.
• Experience in change management, leading teams through transitions.
• Exceptional communication skills with the ability to influence stakeholders.
• Proven ability to collaborate across departments to achieve common goals.
• Familiarity with digital media practices and knowledge of marketing technology tools.
• Strong analytical skills to interpret user and performance data.
• Ability to multi-task and meet deadlines; detail-oriented and creative.
• Strong project management skills and proficiency in key computer applications.

Responsibilities

• Spearhead strategy, lead the execution, and optimization to deliver on key KPI targets related to International Marketing engagement, Marketable Database Size, Performance marketing, Branding, Pre-Cruise Revenue, and VIP Casino bookings.
• Lead the charge to ensure that each customer receives a highly personalized and engaging journey through every interaction with Royal Caribbean.
• Develop clear go-to-market strategies in for International marketing and brand positioning for expansion into new markets.
• Leverage both analytical and operational skillsets to relentlessly find ways to improve marketing performance while executing tactical initiatives to drive customer activation, retention, loyalty, and reactivation.
• Leverage the Business Intelligence team to understand deeper insight into performance by campaign, traffic source, shopping and conversion by page, product, SKU, time to sailing, and segment as well as promotional performance.
• Identify new dynamic creative optimization technology that can be used to execute a consistent and relative personalization/segmentation program.
• Develop A/B testing strategies to execute the short-term and long-term roadmap, identifying challenges, and creatively solving for them.
• Develop and own a clear and efficient process to intake daily customer marketing requests from International business leaders/partners.
• Own the collaboration and partner with all Marketing partners, Revenue Management, OBR partners, Call Center, and Sales to ensure holistic execution.
• Lead an internal media operations team and an external media agency to deliver international media investment.
• Foster and empower a cross-functional team of marketers with continued focus on communication, operations, and analysis.

Benefits

• Competitive compensation and benefits package
• Excellent career development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Water Transportation
• Education Level: Bachelor's degree