Director of Parts & Service Sales

Dobbs Peterbilt-posted about 8 hours ago
Full-time • Manager
Memphis, TN
501-1,000 employees
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This role is responsible for the sales performance, growth, and strategic direction of Dobbs Truck Group’s parts and service sales. This includes OEM, TRP, and aftermarket parts, as well as the intentional labor-selling strategy executed through OPSRs. The role sets the organization’s sales strategy, drives revenue and market share expansion, leads parts pricing and procurement negotiations, and establishes the sales discipline required for consistent execution across all branches. In addition, the role oversees the development of inside parts sales teams and regional phone room talent to strengthen selling capability and support the overall sales strategy.

  • Build and execute the strategic plan to grow OEM, TRP, and aftermarket parts revenue across all regions.
  • Identify markets, segments, and product categories where DTG can expand market share.
  • Develop a multi-year roadmap tied to revenue, gross profit, and customer penetration targets.
  • Provide clear guidance to branch leadership on how the strategy cascades locally.
  • Lead all parts pricing negotiations with PACCAR and aftermarket suppliers to secure competitive programs, rebates, and purchasing advantages.
  • Own the pricing architecture for OEM, TRP, retail, fleet, promotional, and competitive aftermarket lines.
  • Establish margin targets, discount structures, and exception approval standards to ensure disciplined pricing execution.
  • Build profitability and parts pricing models to guide executive decision-making.
  • Partner with Purchasing to ensure stocking levels support demand, sales opportunity, and customer requirements.
  • Use market data, customer patterns, and opportunity analysis to align stocking decisions with sales strategy.
  • Improve fill rates, inventory turns and reduce obsolescence across the network.
  • Develop strategic stocking recommendations based on growth opportunities rather than historical purchasing alone.
  • Define the operating model for OPSRs, including territory assignments, account segmentation, visit cadence, prospecting structure, and call reporting.
  • Build and implement performance expectations and sales behavior standards for consistent execution across all branches.
  • Create a compensation strategy for outside parts sales that includes parts and labor opportunities.
  • Establish and lead the intentional labor-selling strategy executed through OPSRs, partnering closely with the Director of Service to ensure alignment on programs, training, and clear performance targets that drive increased labor revenue through OPSR customer interactions.
  • Establish annual OPSR goals that support growth objectives and enable the overall parts sales strategy.
  • Set OPSR parts sales goals that align with and complement the annual budget target.
  • Develop all-makes OPSR goals designed to increase wallet share with customers and expand DTG’s share of business across all markets.
  • Partner with Parts Managers to execute onboarding, coaching, and accountability for OPSRs.
  • Partner with local teams to grow revenue through new customer acquisition and expand wallet share with existing accounts.
  • Support key account management, including customer visits, strategy development, and retention planning.
  • Lead initiatives to improve customer retention, satisfaction, and parts penetration across all customer types.
  • Partner with Service leadership to increase parts sales through labor opportunities, upsell packages, and improved technician and advisor recommendations.
  • Lead the marketing team to support OEM, TRP, and aftermarket sales initiatives.
  • Ensure marketing campaigns, promotions, and digital outreach directly align with sales priorities.
  • Drive TRP growth strategy, including brand presence, category penetration, and market expansion.
  • Support digital ordering pathways, online catalog usage, and customer portal adoption to expand customer access and retention.
  • Provide strategic direction and oversight to the marketing function to ensure alignment, consistency, and execution of the organization’s parts and service sales strategy.
  • Influence Parts Managers, General Managers, Service Managers, Purchasing, and Marketing to execute the parts sales strategy with consistency and discipline.
  • Establish standards and ensure alignment to pricing, customer strategy, and sales expectations.
  • Drive accountability through data, transparency, and clear leadership expectations across the organization.
  • Partner with Warranty and Accounting to protect margin, improve core returns, and reduce administrative loss.
  • Create an onboarding plan for all parts sales representatives for Parts Managers to execute.
  • Establish training standards, development paths, and performance expectations for OPSRs and inside sales roles.
  • Lead the development and training strategy for inside parts sales and regional phone room teams to strengthen selling capability, customer interaction quality, and alignment with companywide sales priorities.
  • Equip branch leaders with tools and coaching frameworks to support skill development and execution.
  • Build tracking mechanisms and dashboards to measure sales performance, pricing execution, market penetration, and OPSR effectiveness.
  • Provide reporting to executive leadership with insight-driven recommendations tied to strategy.
  • Ensuring data transparency supports decision-making, accountability, and performance improvement.
  • Seven to ten years of experience in heavy-duty parts, aftermarket distribution, or parts sales leadership.
  • Demonstrated success in pricing, negotiation, sales strategy, and market development.
  • Strong analytical capability and experience with forecasting and profitability modeling.
  • Proven ability to influence across decentralized branch structures.
  • Experience building parts sales strategy in a growth-oriented environment is strongly preferred.
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