Jr Motorsports-posted about 1 year ago
Full-time • Senior
Mooresville, NC
Transportation Equipment Manufacturing

The Director of Partnerships at DEJ Companies is responsible for leading and advancing partnership efforts across the JR Motorsports and DEJ Management portfolio. This role focuses on creating strategic partner activation plans, managing partner accounts, and supporting the broader team in project coordination and performance measurement. The successful candidate will provide excellent partner service to foster strong relationships and ensure partnership objectives are met.

  • Lead the day-to-day management of select partner accounts under the supervision of the Head of Partnerships.
  • Develop and plan partnership activation strategies that deliver on partner objectives.
  • Collaborate with the team to create custom decks and pitch activation programs to partners.
  • Analyze performance data to create insights that inform future applications for partner benefit and ensure sponsorship ROI.
  • Lead a team of partnership managers responsible for implementing activation programs and ensuring deliverables are executed as planned.
  • Support business development initiatives with creative strategies for informed activation concepts.
  • Develop and foster strong, collaborative relationships with partners to encourage new and repeat business opportunities.
  • Assist the team with special projects and roles as needed.
  • Maintain knowledge of the broader sponsorship landscape, trends, and activation tactics.
  • Minimum of a Bachelor's Degree
  • 6+ years' experience in sports or entertainment marketing with a focus on partnership management and activation
  • Demonstrated strategic and creative thinker
  • Proven track record of creating and executing strategic activation plans
  • Excellent communication, interpersonal, and organizational skills
  • Ability to develop informed, concise, and effective materials for partners
  • Proficient in Microsoft Suite, particularly PowerPoint, Word, and Excel
  • Ability to lead and think creatively
  • Ability to work in a collaborative environment, fostering positive communication and relationships
  • Ability to carry out responsibilities with minimal direction
  • Flexibility to react calmly under stressful circumstances
  • Previous agency experience and knowledge of the NASCAR/motorsports industry is valued
  • Ability to travel to some race weekends and be comfortable with extended days/nights during partnership activation periods.
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