Director of Orthodontic Marketing
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About The Position
This position is ideal for director level marketers in the medical device space to join the Channel Marketing Team in the US Business. Partnering with product marketing, sales, finance, communications, events, experiences, analytics, and global partners, you'll provide key marketing strategies for the orthodontic channel to unlock new submitters and growth. This role will also manage a team of 5-7 direct reports. This role is business critical and the key to unlocking Align's market potential. The Director, Orthodontic Marketing will be responsible for growing our business with Orthodontists. The candidate will lead the channel end to end and in addition to a team of Marketing and Education professionals to generate core clinical and business insights on targeted customer segments and develop and execute strategies that address key customer barriers ultimately driving customer utilization with a heavy emphasis on penetrating and growing the Orthodontic market. They will ensure proper tracking and analysis of business results to gauge progress in achieving business objectives. The Director will serve as voice of customer and sales partner in guiding product roadmap activities to managing agency efforts pertaining to customer-facing campaigns.
