Director of North America Marketing, Specialty Diagnostics -Remote within US EST or CST

Siemens Healthineers

26d•Remote

About The Position

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Lead the Future of Specialty Diagnostics in North America! Become the Marketing Director for the Syva, IMMULITE & Plasma Proteins Portfolio Every day, laboratories across North America rely on accurate, reliable diagnostics to make critical patient decisions. At Siemens Healthineers, we’re committed to elevating that standard — and we’re looking for a strategic leader who wants to play a key role in shaping what’s next. If you’re driven by meaningful impact, energized by complex markets, and ready to influence a high‑visibility portfolio, this is your opportunity. In this strategic leadership role, you will guide the Syva, IMMULITE, and Plasma Proteins portfolio across the U.S. and Canada. You will lead a team of Marketing and Product Managers, shape commercial execution, and drive growth for solutions that directly impact patient care, laboratory performance, and clinical outcomes. This is a highly visible, influential position with direct responsibility for portfolio health, market positioning, and long‑term business strategy.

Requirements

Must have 8+ years of marketing or commercial experience in specialty diagnostics
4+ years of experience managing direct reports
Proven expertise with Syva, IMMULITE, or Plasma Proteins markets preferred
Strong understanding of laboratory operations, Chemistry, and Immunoassay testing
Experience with CRM, funnel analytics, and market insights tools
Bachelor’s degree in medical sciences, business, or marketing
Ability to travel up to 25%

Responsibilities

Full portfolio life‑cycle management and coordination with global Specialty Business Line teams
Development and execution of pricing, segmentation, promotions, and sales enablement strategies
Leadership, coaching, and development of a high‑performing marketing team
Market trend analysis and growth initiatives to strengthen competitive positioning
Collaboration with Clinical/Scientific Marketing to leverage evidence and collaboration studies
Executive‑level customer presentations delivering clinical, operational, and financial value
Cross‑functional strategic projects aligned to North American business priorities