At Parallel Ag, we’re looking for a driven, people-focused sales leader who thrives on building teams, strengthening customer relationships, and delivering results the right way. The Director of New Equipment Sales is a hands-on leader who brings both strategic vision and day-to-day execution—someone who knows how to develop sales talent, create accountability, and turn opportunity into sustained growth. This role is ideal for a high-integrity professional who is energized by coaching others, embraces data-driven decision making, and takes pride in leading from the front. If you’re motivated by collaboration, continuous improvement, and making a measurable impact on both people and performance, this is an opportunity to lead, influence, and grow with a company that values long-term relationships and operational excellence. The Director of New Equipment Sales is responsible for managing and optimizing the ordering, tracking, and distribution of new equipment inventory across all locations and regions. This role ensures the right products are ordered in the right quantities, with the correct specifications to meet regional demand and market share goals while maintaining financial and operational efficiency. Additionally, this position leads sales programs, pricing strategies, financing programs, training, and sales process implementation for each new equipment category. The Director of New Equipment Sales also coordinates group demos, field days, and promotional events to drive customer engagement and sales. This role is critical in ensuring the company meets its profitability, inventory management, sales performance, and customer satisfaction goals. This role will work in close coordination with Directors from other regions to manage shared inventory, streamline inter-region transfers, and implement unified sales training and strategies across the company.