Director of Monetization

SciPlay • Cedar Falls, IA

16d • Onsite

About The Position

The Director of Monetization is a senior leadership role responsible for driving revenue growth and optimizing the player experience across all monetization touchpoints for Jackpot Party , an industry leader in the Social Casino space. This role requires a deep understanding of player behavior, free-to-play monetization strategies, and live operations to ensure sustainable growth while maintaining player engagement and satisfaction.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Game Development, or a related field.
• 7+ years of experience in monetization, live operations, or product management in the gaming industry, preferably in the Social Casino or free-to-play space.
• Proven success in implementing effective monetization strategies that balance player experience and revenue growth.
• Strong analytical and critical thinking skills, with expertise in using data to inform decision-making.
• Expertise in pricing, promotions, and A/B testing.
• Ability to manage and prioritize multiple initiatives in a fast-paced live operations environment.
• Deep understanding of player psychology, retention strategies, and free-to-play monetization models.

Nice To Haves

• Experience with predictive modeling and performance forecasting.
• Knowledge of game economy design and its interplay with monetization.
• Familiarity with tools like Tableau, SQL, or similar data analysis platforms.
• Exceptional communication and leadership skills to influence stakeholders and drive cross-functional collaboration.

Responsibilities

• Monetization Strategy: Develop and implement a comprehensive monetization strategy that aligns with the overall game vision and business objectives.
• Event Scheduling & Design: Oversee the creation, implementation, and performance of in-game events, ensuring they maximize player engagement and revenue.
• Store Optimization: Lead the daily strategy for the in-game store, including pricing, promotions, and feature enhancements to meet performance goals.
• Live Operations: Manage and optimize time-sensitive features, such as slots and events, through performance analysis and data-driven adjustments.
• Player-Centric Focus: Understand and respond to player behavior and preferences to create monetization strategies that feel rewarding and fair.
• Cross-Functional Collaboration: Work closely with Analytics, Product Design, and Economy teams to align monetization initiatives with game systems and player experience goals.
• Forecasting and Reporting: Oversee daily and hourly revenue forecasting, identify performance trends, and adjust strategies in real-time to meet targets.
• VIP and Marketing Integration: Partner with Marketing and Customer Support teams to enhance VIP programs and drive player retention through tailored offerings.
• Team Leadership: Build and mentor a high-performing monetization team, fostering innovation and excellence in execution.

Benefits

• Competitive salaries
• Annual bonuses, matching 401k
• Fun environment: Open Office Concept with Ergonomic Seating and Standing Desks. Game Room featuring current generation consoles, numerous game titles, and various table games.
• Food! Fully Stocked Kitchen with Beverages and Snacks, as well as company-paid lunches 2x/week
• Paid Family Leave
• Paid Volunteer Time
• Annual 2-night company retreat

What This Job Offers

• Job Type: Full-time
• Career Level: Director