Director of Merchandising & Licensing (US)

Cadillac Formula 1 Team • Indianapolis, IN

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About The Position

The Cadillac Formula 1® Team, backed by TWG Global and GM, is seeking a commercially driven and creative Director of Merchandising & Licensing. This role is crucial for building and leading a world-class global merchandise and licensing program. The Director will define how fans engage with the brand beyond the racetrack by developing premium products, strategic partnerships, and innovative retail experiences that reflect Cadillac’s legacy of luxury and performance. The primary goal is to drive revenue, enhance brand visibility, and deliver standout fan experiences through best-in-class merchandising and licensing strategies. The team is described as having the energy of a start-up, with a focus on innovation, excellence, and an inclusive, values-driven culture, building everything from the ground up. The closing date for applications is 27th April 2026.

Requirements

• Proven experience in merchandising, licensing, or retail leadership—ideally within sports, automotive, or luxury brands
• Strong commercial acumen with a track record of driving revenue growth
• Experience managing global licensing programmes and partner networks
• Excellent negotiation and stakeholder management skills
• Deep understanding of consumer trends, retail strategy, and brand development
• Passion for motorsport, premium brands, and fan culture

Responsibilities

• Develop and execute a global merchandising strategy aligned with brand positioning and fan engagement goals
• Oversee the creation of official team merchandise collections, from concept to production
• Collaborate with design, marketing, and brand teams to ensure all products reflect Cadillac’s premium identity
• Manage product lifecycle, including seasonal drops, race-specific collections, and limited editions
• Establish and manage global retail channels, including e-commerce platforms, trackside retail, and third-party partners
• Optimise the online store experience to maximise conversion and customer satisfaction
• Identify new market opportunities and expand international reach
• Lead the development of licensing strategy, identifying and securing high-value partners across apparel, accessories, collectibles, and lifestyle categories
• Negotiate and manage licensing agreements to maximise revenue and brand alignment
• Ensure all licensed products meet quality, brand, and compliance standards
• Own revenue targets for merchandising and licensing streams
• Analyse sales data, customer insights, and market trends to inform product and partnership decisions
• Develop pricing strategies and forecast demand to optimise profitability
• Ensure consistency and integrity of brand usage across all merchandise and licensed products
• Work closely with legal teams to protect intellectual property and manage compliance
• Build and lead a high-performing merchandising and licensing team
• Collaborate cross-functionally with marketing, sponsorship, and digital teams to integrate merchandise into campaigns and fan engagement initiatives

Benefits

• Healthcare
• Generous time off
• Huge potential for career development
• Equal opportunities employer (commitment to equal treatment, diversity, and inclusion)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees