Director of Membership and Audience Management - San Diego Zoo Wildlife Alliance

Zoological Society Of San Diego • San Diego, CA

408d • $138,900 - $153,600

About The Position

The Director of Membership and Audience Management at the San Diego Zoo Wildlife Alliance is a key leadership role responsible for developing and implementing strategies for acquiring, retaining, and cultivating audiences essential for the organization's revenue generation. This position oversees a membership base of approximately 400,000 members and leads initiatives that generate over $55 million in annual revenue through various fundraising efforts. The role requires collaboration with other leaders to create an integrated strategy for membership and audience management, ensuring a best-in-class experience for members and donors while driving conservation efforts.

Requirements

• Five years of leadership experience mentoring a team of at least five people.
• Three years' experience managing a large, complex budget.
• Seven years of experience in consumer-facing marketing including membership programs and nonprofit mass market fundraising.
• Experience overseeing a comprehensive VIP program preferred.
• Experience with database and CRM systems preferred.
• Demonstrated success in audience cultivation across various mediums.

Nice To Haves

• Experience overseeing a comprehensive VIP program preferred.
• Experience with database and CRM systems preferred.

Responsibilities

• Oversee staff including interviewing, hiring, training, and performance management.
• Lead the sales, marketing, and strategy creation for membership, mass market fundraising, and monthly giving programs.
• Develop and execute omnichannel campaign opportunities to support membership and fundraising strategies, measuring progress against revenue goals.
• Improve member and mass market donor experience to ensure best-in-class service and drive conservation action through education.
• Evaluate past performance and plan for future revenue growth, making recommendations to maximize market penetration and ROI.
• Create and oversee an annual budget of approximately $5M.
• Provide strategic direction to the Membership/Fundraising Agency of Record for marketing and advertising.

Benefits

• Free admission to the San Diego Zoo and the San Diego Zoo Safari Park
• Family Passes
• Complimentary Tickets
• Local and In-House Discounts
• Employee Assistance Program
• Wellness Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed