Director of Media Strategy and Planning (Digital Activation)

Rocket Companies • Detroit, MI

80d

About The Position

As the Director of Media Strategy and Planning (Digital Activation), you will lead the development, execution, and optimization of integrated media strategies that drive both brand and business outcomes. This role oversees paid digital media strategy and activation across brand and mid-funnel campaigns, while ensuring alignment with overall marketing objectives and operational excellence across all channels. You’ll manage a team of media professionals, collaborate with internal stakeholders and external agencies, and build strong partnerships with leading digital platforms.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 10+ years of experience in media planning, digital strategy, or marketing-related roles.
• 3+ years in a leadership role with experience managing teams and agencies.
• Strong understanding of integrated media environments across digital and traditional channels.
• Expertise in digital platforms, tools, and technologies (e.g., Facebook Business Manager, Google Ads, TikTok, Snap, programmatic DSPs).
• Proven ability to develop and execute media strategies that drive both brand and business results.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication, presentation, and relationship-building skills.

Nice To Haves

• Experience with media governance frameworks, budget management, and vendor oversight.
• Background managing both brand awareness and performance-driven campaigns across the full funnel.
• Prior experience mentoring junior team members and fostering career growth.

Responsibilities

• Serve as a subject matter expert on integrated and digital media, staying ahead of emerging advertising trends to keep the company innovative and competitive.
• Develop, innovate, and execute integrated media strategies that align with business goals and campaign objectives.
• Lead media planning and investment processes, including annual, quarterly, and campaign-level planning.
• Oversee digital media activation, including biddable social and programmatic channels, ensuring performance aligns with brand and mid-funnel strategies.
• Design and execute governance frameworks to mitigate media risks, protect brand reputation, and ensure standards across all buys.
• Partner with cross-functional teams (brand, performance, creative, analytics, insights, finance, social, and ad ops) to ensure alignment, integration, and timely campaign execution.
• Manage agency relationships and strategic media partnerships (Google, Meta, TikTok, Pinterest, etc.), including performance reviews, spend goals, testing agendas, and content innovation.
• Develop a media learning agenda, collaborating with agencies and analytics teams to run tests, gather insights, and inform future campaigns.
• Leverage data, research, and audience insights to guide targeting strategies, media mix decisions, and campaign optimization.
• Collaborate with creative teams to ensure best-in-class digital creative execution that drives performance.
• Partner with social media teams to amplify organic content through paid, set KPIs, and measure performance.
• Lead campaign measurement and reporting efforts, working with analytics teams to assess brand and mid-funnel performance and make data-driven decisions.
• Mentor, coach, and develop team members, fostering a collaborative and high-performing culture.
• Drive operational excellence by ensuring clear workflows, process optimization, and adherence to governance standards.

Benefits

• Health and well-being support for team members and their families.
• Comprehensive perks and health benefits.
• Support for individual needs to help team members live their best life.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Bachelor's degree