Director of Media Activation

LEARFIELD • Dallas, TX

117d

About The Position

The Director of Media Activation (Search & Social) is responsible for overseeing EDGE’s search and social activation practices, ensuring operational excellence in campaign execution, and driving innovation across Search Ads 360, Bing, Meta, TikTok, LinkedIn, and other emerging platforms. This role balances hands-on leadership with strategic vision, ensuring the team operates with precision while freeing capacity through automation, streamlined processes, and cross-channel best practices.

Requirements

• 8+ years in digital media activation with hands-on experience in SEM platforms (Search Ads 360, Google Ads, Bing Ads) and paid social (Meta Ads Manager required).
• Proven ability to lead and grow high-output activation teams.
• Strong client-facing experience with the ability to translate complex performance data into executive-level narratives.
• Deep understanding of performance metrics (CTR, CPA, ROAS, LTV, engagement KPIs) and optimization strategies across search and social.
• Demonstrated ability to streamline workflows, modernize practices, and improve efficiency.
• Agency experience strongly preferred.
• Platform certifications (Google Ads, SA360, Meta Blueprint, Bing/Microsoft Ads, TikTok Academy, LinkedIn Marketing Labs) a plus.

Responsibilities

• Lead, mentor, and coach a high-performing team across search and social activation.
• Build training frameworks to deepen expertise in platforms such as Search Ads 360, Bing, Meta, TikTok, and LinkedIn.
• Foster a culture of accountability, curiosity, and client-first excellence.
• Actively coach team members in prioritization, time management, and efficiency.
• Serve as the senior, client-facing leader for search and social activation, translating business objectives into tactical execution strategies.
• Partner with Strategy and Analytics to deliver integrated, data-driven solutions.
• Elevate search and social’s role in client relationships through performance storytelling, insights, and channel POVs.
• Support new business efforts with activation strategy across SEM and social.
• Oversee day-to-day campaign execution across SEM and social platforms, ensuring quality, efficiency, and scalability.
• Identify and implement process improvements to reduce workload and streamline cross-channel operations.
• Develop and enforce playbooks for campaign setup, optimization, and measurement.
• Leverage automation, AI-driven tools, and workflow centralization to maximize team capacity.
• Champion EDGE’s POV on search and social ecosystem changes (privacy, attribution, auction dynamics, creative formats).
• Lead pilot programs with emerging features across Google, Bing, Meta, TikTok, and LinkedIn.
• Build and maintain relationships with key platform and technology partners.
• Drive education and certification initiatives to keep the team ahead of industry shifts.

Benefits

• Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans.
• Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave.
• 20 Paid Holidays.
• 401(k) + Match.
• Short/Long Term Disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees