World Relief-posted 9 days ago
$97,000 - $107,000/Yr
Full-time • Director
Towson, MD
1,001-5,000 employees

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish. Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy. This position is reliant upon funding and may be subject to modification or termination based on resource availability. POSITION SUMMARY: World Relief is seeking a Director of Mass Market Fundraising. This new senior role within the Marketing team will be tasked with rapidly growing and innovating our mass market fundraising strategy and leading major omni-channel campaigns from concept to execution. The Mass Market Fundraising Director will lead the development of an integrated fundraising approach for mass donors and manage the team’s direct mail and digital communications program, including recurring monthly, that both achieves ambitious revenue targets and deepens audience trust and engagement with the World Relief brand. This highly effective leader will collaborate closely with the growth marketing, creative, and digital teams, as well as other teams across Advancement, to create a compelling and cohesive donor journey and experience. They are responsible for serving our partners and the team by seeking their highest potential and collaborating with other teams within World Relief to provide a best-in-class experience for donors.

  • Support and provide leadership to the mass market fundraising and broader marketing team to reach or exceed mass-level revenue goals (a file that currently brings in approximately $5 million annually) and accomplish monthly lead indicators.
  • Develop and implement a multi-year mass fundraising strategy focused on donor engagement, retention, reactivation, and upgrading.
  • Lead the research and development of new opportunities to rapidly scale our mass donor base, including gift catalogs, online store, calling campaigns, donor premiums, etc.
  • Collaborate with senior leadership to integrate mass fundraising into overall development and organizational strategies.
  • Ensure strong alignment of messaging, branding, and donor experience across all channels
  • Establish and lead annual calendar planning for fundraising campaigns (including campaigns tied to key seasons (e.g., year-end, Giving Tuesday, awareness days) and ensure audience-owner participation throughout Advancement - home office fundraising teams, US office fundraising staff
  • Direct campaign execution across major channels, including but not limited to: direct mail, email, digital advertising, website, peer-to-peer, events, telefundraising and SMS, where applicable.
  • Design scalable stewardship pathways for mass donors (email series, impact reporting, engagement content).
  • Work across content, digital and design teams to create compelling fundraising content and storytelling
  • Ensure donor communications reflect organizational values, build trust, nurture as acquired, and foster long-term loyalty.
  • Coordinate with Mid, Major and Planned Giving Teams to identify and move qualified prospects through the giving pipeline
  • Use data-driven approaches to segment audiences, optimize donor journeys, and improve lifetime value.
  • Lead a robust testing and optimizing agenda that constantly focuses on creating more impactful fundraising and engagement results.
  • Partner with Data/IT/CRM teams to Develop and track KPIs across programs and ensure accurate tracking, attribution, and reporting.
  • Develop annual projections for mass-level giving, utilizing the Business Insights function
  • Set annual revenue, expense, and performance goals for mass fundraising programs; monitor progress and adjust strategies as needed.
  • Stay attuned to emerging fundraising trends and strategy, as well as national fundraising reports, and implement lessons learned.
  • Lead, mentor, and manage a team of fundraising and marketing professionals and/or external agencies. Interview, hire, and onboard new staff.
  • Coordinate team workload, prioritization, and output.
  • Mature and personal Christian faith
  • Committed to the mission, vision, and values of World Relief
  • Desire to serve and empower the Church to impact vulnerable communities
  • Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
  • Strong understanding of direct response fundraising principles and digital marketing best practices.
  • Proven ability to use data and analytics to drive decisions and optimize campaigns.
  • Excellent project management skills; able to manage multiple initiatives, timelines, and stakeholders.
  • Exceptional written and verbal communication skills, with a talent for donor-centric messaging.
  • Strategic thinker with strong financial acumen and comfort managing budgets and forecasts.
  • Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Raiser’s Edge, EveryAction, Engaging Networks, etc.) and analytics tools (e.g., Google Analytics, data visualization platforms).
  • Bachelor’s degree in Marketing, Communications, Business, Nonprofit Management, or related field; advanced degree a plus.
  • 7–10+ years of progressive experience in fundraising, direct response, or digital marketing, preferably in a nonprofit or mission-driven environment.
  • Demonstrated success leading large-scale fundraising with significant revenue responsibility.
  • Proven track record in inspirational leadership that has driven significant growth in individual giving.
  • Experience managing and developing staff and managing external vendors/partners.
  • Passion for welcoming refugees and guiding them on a path to belonging in local communities.
  • World Relief offers a competitive benefits package and employee discount program for full-time, Regular, and part-time (25+ hours per week) employees
  • World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.
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