Director of Marketing

Tallahassee State College • Tallahassee, FL

437d • $70,000 - $76,000

About The Position

The Director of Integrated Marketing is responsible for the strategic planning and execution of advertising for all college programs and activities. This role involves managing creative services, overseeing the college's public website, and coordinating marketing campaigns to drive student interest and applications. The director will effectively manage budgets, track campaign performance, and employ integrated marketing strategies across various channels to reach target audiences. Collaboration with various departments and maintaining strong relationships with college stakeholders is essential for success in this position.

Requirements

• Bachelor's degree in marketing, communications, public relations, or a related field; Master's degree preferred.
• Five years of experience in marketing, public relations, broadcasting, journalism, or mass communications, with two years in a management capacity.
• Experience in organizational marketing strategy, planning, and execution.
• Knowledge of higher education and community college operations.
• Technical skills in digital media, social media, Microsoft Office, Adobe Creative Suite, and content management systems.
• Excellent verbal, written, and interpersonal communication skills.
• Working knowledge of advertising platforms and ability to report on advertising performance metrics.
• Ability to write marketing materials for various platforms including advertising, publications, and social media.
• Strong management skills and ability to lead a team of creative professionals.
• Ability to work independently and handle multiple priorities.

Responsibilities

• Strategic planning and execution of advertising for all college programs and activities.
• Management of creative services and oversight of the college's public website.
• Designing, planning, and coordinating implementation of marketing campaigns for fall, spring, and summer semesters.
• Managing budgets and resources associated with marketing campaigns to ensure maximum ROI.
• Tracking performance of campaigns through measurement and analysis of inquiries, conversion, retention, and audience feedback.
• Staying updated on best practices in integrated marketing and employing various strategies to reach target audiences.
• Directly managing design and web teams, collaborating with the Director of Strategic Communications.
• Managing the office's Project Intake System for internal creative services requests.
• Developing and maintaining strong working relationships with college department and program leads.
• Providing strategic counsel and securing approvals for marketing materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree