Director of Marketing

Sagency•Fargo, ND

About The Position

To support continued growth and commitment to excellence, Nodak Insurance is seeking a Director of Marketing. This role offers the opportunity to shape and drive Nodak's brand presence, agency distribution strategy, and overall market competitiveness across all channels. The ideal candidate will bring deep expertise in independent agency distribution and marketing, blending high-level strategic vision with hands-on execution in a collaborative, fast-paced environment. From leading go-to-market strategies and product positioning to managing digital marketing and agency engagement programs, this role is central to Nodak's long-term growth and success, making it an exceptional opportunity for a marketing leader looking to make a meaningful impact at a company that values innovation, accountability, and strong relationships.

Requirements

Bachelor’s Degree required in Marketing, Business, Communications, or related field.
7+ years of marketing experience, with 5 years in Property & Casualty insurance preferred
Strong understanding of independent agency distribution and regional carrier dynamics.
Demonstrated success in strategic planning, brand management, and digital marketing.
Excellent communication, leadership, and relationship‑building skills.
Ability to thrive in a lean, collaborative, and fast‑paced environment.
Experience with marketing analytics tools, CRM systems, Microsoft Office products, and digital platforms.

Nice To Haves

MBA preferred

Responsibilities

Agency Engagement, Distribution Growth, & Customer Experience Accountable for expanding and strengthening independent agency and captive distribution channels to drive profitable production and retention.
Build and manage strategic agency relationships
Lead onboarding, training, and engagement initiatives
Develop territory-level growth plans aligned with profitability goals
Improve agent tools, communications, and overall experience
Develop educational content for both agents and policyholders to enhance experience
Monitor agency performance and collaborate cross-functionally to improve outcomes
Marketing Strategy & Market Intelligence Accountable for developing and executing a comprehensive marketing strategy aligned with corporate growth, retention, and profitability objectives.
Lead annual marketing strategy and planning
Identify expansion opportunities (geographic, product, segment)
Conduct competitive and market analysis
Provide insights to Product, Underwriting, and Actuarial teams
Represent marketing in executive strategy discussions
Brand, Communication, and Market Presence Accountable for strengthening brand positioning and ensuring consistent messaging across all channels.
Oversee brand strategy and visual identity
Lead digital marketing, SEO, and social presence
Manage public relations and reputation initiatives
Ensure brand consistency across agent and customer communications
Product Marketing & Go-to Market Leadership Accountable for translating product strategy into compelling market positioning and successful launches.
Develop product positioning and value propositions
Lead go-to-market execution for new products and expansions
Create sales enablement and agent support materials
Ensure market feedback informs product evolution
Campaign Management & Lead Generation Accountable for driving measurable new business growth and retention through integrated marketing programs.
Plan and execute multichannel campaigns
Lead agent co-marketing and lead generation programs
Support events and industry engagement
Track performance and optimize based on ROI
Marketing Operations & Team Leadership Accountable for building marketing infrastructure, measurement discipline, and team effectiveness.
Establish KPIs and executive reporting cadence
Use data to analyze and refine segmentation and targeting
Manage budget, vendors, and agency partners
Lead and mentor the marketing team to foster creativity, accountability, and continuous improvement
Foster cross-functional collaboration