Director of Marketing – New Luxury Hotel Opening | Greater Los Angeles Area

Davidson Hospitality Group•Atlanta, GA

12d•$150,000 - $161,000•Onsite

About The Position

Are you a strategic, creative, and data-driven Director of Marketing ready to build the brand story for a new luxury hotel opening in the Greater Los Angeles area? This is a unique opportunity to shape the marketing vision of a flagship property that blends innovation, cultural depth, and elevated guest experiences. The ideal candidate brings proven experience in independent luxury hotels, with a strong understanding of the Los Angeles market. You are a self-starter who excels in building partnerships, managing multiple agencies, and leveraging digital tools and analytics to drive awareness and revenue. This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results.

Requirements

Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management.
Proven success managing multiple marketing, digital, and PR agencies.
Strong knowledge of the Los Angeles market and key luxury lifestyle trends.
Experience with independent hotels and international brand collaborations preferred.
Demonstrated success with pre-opening or rebranding projects.
Proficiency in Salesforce, Google Analytics, Revinate or Salesforce’s Marketing Cloud and Adobe Creative Suite.
Strong copywriting skills and understanding of HTML basics.
Excellent leadership, communication, and organizational abilities.
Ability to manage up effectively and build trust with ownership and executive leadership.
Flexibility to work on-site as needed (approximately once per week).

Nice To Haves

Experience with independent hotels and international brand collaborations preferred.

Responsibilities

Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
Establish and maintain strong relationships with ownership, corporate leadership, and external partners.
Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
Manage and optimize the property’s website, CRM systems, and Google Analytics to track engagement and conversions.
Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.
Define and protect the hotel’s brand identity, ensuring consistent and compelling messaging across all touchpoints.
Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.
Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
Oversee press materials, media itineraries, and influencer collaborations.
Track media coverage and share regular reporting with ownership and leadership teams.
Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy.
Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance.