Director of Marketing

The John F. Kennedy Center-posted 29 days ago
$108,000 - $120,000/Yr
Full-time • Director
Onsite • Washington, DC
1,001-5,000 employees
Religious, Grantmaking, Civic, Professional, and Similar Organizations
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The Director of Marketing is a senior-level position responsible for developing, executing, and overseeing integrated marketing strategies that drive revenue, engagement, and awareness for the Kennedy Center's diverse programming. This role will be accountable for delivering revenue and ROI targets. This role requires strong leadership, strategic vision, and data-driven decision-making to maximize revenue potential. The Director will manage a team dedicated to marketing efforts across a variety of genres (Comedy, Dance, Jazz, Hip Hop, KCTYA, Institutional Programming, and Theater) and ensure that all strategies are aligned with departmental and organizational goals. Additionally, the Director is responsible for leading the budget submission and in-season projection process for the Marketing Strategy team, ensuring financial accountability and strategic allocation of resources. The role is also tasked with building a revenue generation pipeline for advertising in KC internal channels. The role requires frequent collaboration with the Senior Marketing Manager, CRM & Analytics, to align strategies with data insights and audience trends.

  • Develop and oversee comprehensive marketing strategies focused on maximizing ticket sales for Kennedy Center programming, ensuring alignment with institutional goals and audience development initiatives.
  • Collaborate with the Artistic department to align marketing plans with programmatic goals
  • Provide strategic guidance to team members on campaign development, ensuring brand consistency and message alignment.
  • Manage and mentor a marketing team consisting of the Marketing Manager, Theater & KCTYA; Marketing Manager, Dance, Hip Hop, Jazz, and Contemporary Music; and Assistant Manager, Comedy & Institutional Programming.
  • Oversee utilization of marketing briefs and standard operating procedures to ensure consistency, efficiency, and alignment with revenue goals and strategic priorities.
  • Support professional development and foster a collaborative work environment.
  • Lead the budget development and in-season projection process for the Marketing Strategy team, ensuring accurate financial planning and resource allocation.
  • Monitor and manage the marketing budget throughout the fiscal year, making adjustments as necessary to optimize performance.
  • Collaborate with the finance team to prepare regular budget reports and provide strategic recommendations for cost efficiencies to VP of Marketing.
  • Oversee the execution of marketing campaigns, including digital, print, broadcast, and out-of-home advertising.
  • Collaborate with the Senior Marketing Manager, CRM & Analytics, to analyze campaign performance and adjust strategies based on data insights.
  • Ensure campaigns are optimized for audience segmentation and engagement.
  • Work closely with the Senior Marketing Manager, CRM & Analytics, to align strategies with data-driven audience insights.
  • Collaborate with artistic programming teams to ensure cohesive messaging for Kennedy Center events.
  • Represent the Marketing department in institutional meetings, providing updates on strategic initiatives and campaign performance.
  • Other duties as assigned.
  • Bachelor's or master's degree in communications, marketing or related field required. 10+ years of relevant experience may replace degree requirement.
  • A minimum of 6+ years of leadership experience, preferably in the arts and entertainment industry.
  • Significant experience in the areas of Theater and Touring Broadway productions.
  • Demonstrated experience in brand management
  • Experience in developing marketing campaigns that generate revenue and meet ROI benchmarks
  • A superior understanding of arts marketing practices, including but not limited to pricing, creative strategies, digital strategies, and the full marketing mix.
  • Highly organized, goal oriented self-starter.
  • Team player with strong ability to execute work in a highly goal and results oriented environment.
  • Proven record of creating, executing, managing, and reporting on integrated marketing campaigns.
  • Excellent budget management skills.
  • Exceptional communication and presentation skills (verbal and written) and ability to work at all levels, confident and articulate
  • Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided.
  • Candidate must be willing to work onsite.
  • Staff offers for discount tickets
  • Retirement plan with organization matching (after 1 year of employment)
  • Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
  • Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
  • Annual Leave, Sick Leave, and Personal Days available immediately upon hire
  • 11 paid holidays per year
  • Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
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