Director of Marketing

Lafayette Aviators-posted 1 day ago
Director
Lafayette, IN
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The Lafayette Aviators (www.lafayettebaseball.com), a member of the Prospect League (www.prospectleague.com), are seeking an individual to execute both game presentation and marketing elements on behalf of the team. The Aviators play in beautiful Loeb Stadium ( https://lafayettebaseball.com/about/loeb-stadium/ ) which was dedicated in 2021 and includes a 24’ x 42’ videoboard. The team has averaged more than 1,400 fans per game in each of their five seasons in the new stadium. The successful candidate must posses exceptional graphic skills with demonstrated ability to create and execute social media campaigns.

  • With ownership, develops and executes social media strategy across all platforms including postings / content, contests and monitoring and responding to social media activity by fans.
  • Develop and produce video for social media purposes.
  • Provides analytics for all social media activity which can be leveraged for future marketing efforts.
  • Produce, create, and edit video board content
  • As directed, creates all and fulfills all publishing, internet, digital and graphic design needs including the production of all in-house publications (i.e., ticket and marketing flyers, digital game program)
  • As directed executes the Aviators email marketing strategy via the Mail Chimp app including the creation of content for marketing emails
  • Responsible for the development, maintenance (current content and accuracy) of Team’s website.
  • Create daily game presentation scripting for all elements (public address, field activities, sponsor elements, etc.).
  • Responsible for the scheduling and securing all player head shots for both videoboard and marketing purposes.
  • Itemizes fulfillment requirements of all sponsorship agreements and creates fulfillment timeline for each sponsorship agreement.
  • Ensures that photos are taken or graphics secured (i.e., social media posts) for all sponsorship inventory for each sponsor.
  • Tracks and documents each item on the sponsorship fulfillment timeline
  • Prepares and distributes event summary information to all sponsors two weeks prior to sponsored promotions.
  • Responsible for obtaining, storing and usage of the correct sponsor logos on all marketing materials, promotional items, social media, website, etc.
  • Secures high quality marketing shots (static and video) for future use by the Aviators.
  • Create and maintain photo libraries (players, fans, etc.) in the Aviators shared drive.
  • Prepare post-season customized proof of performance packages for all team sponsors.
  • Demonstrated experience and expertise with Facebook, Instagram, and X
  • Proficient with Adobe Illustrator or equivalent
  • Proficient with Word Press
  • Working knowledge of Tricaster system
  • Working knowledge of Motion Rocket software
  • Proficient with Adobe Premiere Pro
  • Demonstrated experience and expertise with stadium videoboard presentation and operations
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