Director of Marketing - Harrisburg, PA

Mid Penn Bank - Millersburg Branch•Harrisburg, PA

About The Position

A great banking experience starts with a great team! Mid Penn Bank is actively seeking a Director of Marketing to join our team. We believe that our ongoing success depends upon a skilled, satisfied, and valued work force. As a member of our team, you can expect opportunities to develop your skills to help you excel in your role and achieve your professional career goals. We offer a comprehensive range of flexible benefits to support your personal and financial well-being. Our inclusive culture encourages all employees to share ideas, collaborate, and contribute to the values that make us a winning team for our customers, shareholders, and communities. Position Overview The Director of Marketing is responsible for managing the Company’s marketing function. This individual oversees marketing strategies, campaigns, and initiatives to promote the company’s products and services using various communication and marketing channels. Responsibilities include developing marketing plans, managing advertising efforts, analyzing market trends, and collaborating with internal teams and external vendors. The Director of Marketing will also manage branding and message consistency, write cohesive and compelling content, respond to customer communications, and evaluate the effectiveness of marketing efforts.

Requirements

A B.S. or B.A. degree in marketing, journalism, or communications; specialized financial services marketing education and training strongly preferred.
A minimum of five (5) to seven (7) years' experience in related positions normally required.
Ability to maintain strict confidentiality, work well under pressure, and able to meet deadlines required.
Strong written and oral communication skills are required.
Attention to detail and ability to produce accurate quality work required.
Advanced knowledge of financial products and services strongly preferred.

Responsibilities

Develops and executes comprehensive marketing strategies to promote the company's products and services, aligning with business goals and objectives.
Oversees the creation and implementation of marketing campaigns across various channels, including digital, print, and social media.
Uses various marketing channels and messaging techniques to engage a variety of customer segments with the company.
Maintains brand consistency and integrity, educates marketing team on how to deliver the brand through all marketing initiatives, educates sales team on branding and messaging efforts and importance.
Identifies prospective customer segments, tailors marketing strategies, and implements innovative programs to expand product and services use.
Oversees and manages the marketing budget.
Develops marketing plans, manages advertising and communication efforts, and directs team to implement and achieve marketing goals.
Oversees the creation of marketing collateral, including brochures, presentations, and website content, to effectively communicate the company's offerings.
Oversees major marketing events with the support of the marketing and/or events team members.
Writes compelling content and communication; ensures all messaging incorporates the marketing style requirements.
Creates cohesive brand messages and narratives that integrate the brand “tone” and embodies the company’s vision in messaging.
Develops or assists with developing various company/corporate communications.
Supports initiatives outlined in the company’s strategic plan.
Ensures the department's compliance with operating policies, procedures, and outside regulatory requirements.
Works with internal compliance team to ensure marketing messages contain required language, disclosures, or other specifications.
Analyzes marketing data and metrics to assess the performance of campaigns, tracks ROI, and identifies opportunities to optimize outcomes.
Presents regular reports and updates on marketing performance, highlighting key metrics, insights, and recommendations for improvement to Executive/Senior Management.