Director of Marketing

Live Life Healthy LLC-posted about 16 hours ago
Full-time • Manager
Birmingham, AL
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The Director of Marketing will lead the strategic development and execution of comprehensive marketing initiatives that drive brand awareness, customer engagement, and revenue growth across diverse channels. This role requires a visionary leader who can analyze market trends, identify opportunities, and align marketing strategies with overall business objectives to maximize impact. The Director will build and oversee a dynamic marketing team, fostering collaboration and innovation to deliver compelling campaigns that resonate with target audiences. They will be responsible for managing budgets, measuring campaign effectiveness, and continuously optimizing marketing efforts to ensure a strong return on investment. Ultimately, this position plays a critical role in shaping the company’s market presence and competitive positioning within the the B2B Insurance Sales and Collegiate world in the United States.

  • Develop and implement integrated marketing strategies that support business goals and enhance brand positioning.
  • Lead, mentor, and manage the marketing team to ensure high performance and professional growth.
  • Oversee the creation and execution of multi-channel marketing campaigns including digital, social media, content, events, and traditional advertising.
  • Analyze market data and campaign metrics to evaluate effectiveness and inform future marketing decisions.
  • Collaborate cross-functionally with sales, product development, and executive leadership to align marketing initiatives with company objectives.
  • Manage marketing budgets, vendor relationships, and external agencies to optimize resource allocation.
  • Stay current with industry trends, competitor activities, and emerging technologies to maintain a competitive edge.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • At least 7 years of progressive experience in marketing roles, with a minimum of 3 years in a leadership position.
  • Proven track record of developing and executing successful marketing strategies that drive measurable business results.
  • Strong analytical skills with experience using data to guide decision-making and optimize campaigns.
  • Excellent communication and interpersonal skills to effectively lead teams and collaborate with stakeholders.
  • Master’s degree in Marketing, MBA, or a related discipline.
  • Experience marketing for Athletics, Sports Marketing and or Collegiate Marketing Highly Desired.
  • Proficiency with marketing automation platforms, CRM systems, and advanced analytics tools.
  • Experience using Monday.com
  • Demonstrated success managing large-scale marketing budgets and multi-channel campaigns.
  • Familiarity with digital marketing trends including SEO, SEM, content marketing, and social media strategy.
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