Director of Marketing

SPS-North America-posted about 2 months ago
Full-time • Director
Hybrid • Nashville, TN
5,001-10,000 employees
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At SPS, we believe in “Unlocking the ‘Power of Possibility’ for businesses and the people they serve.” As a global leader in business transformation, we live our values of Clients First, Delivering Excellence, and Innovative Thinking in every project, campaign, and relationship. Are you a marketing leader who blends creativity, strategy, and analytics to drive business growth? We’re seeking a Marketing Director who will shape the next chapter of SPS’s brand story developing and executing bold, data-driven marketing initiatives that engage top-tier clients, fuel demand, and elevate our market position. At SPS, you’ll join a team that values innovation, collaboration, and measurable results. You’ll have the autonomy to lead strategy, mentor a talented team, and bring fresh ideas to life in a company that’s growing and evolving every day. As the Marketing Director, you’ll oversee and execute multi-channel campaigns that build awareness, generate qualified leads, and support revenue goals, while leading a small but high-performing marketing team.

  • Develop and execute strategic marketing plans that align with business goals and drive measurable impact across digital, content, and account-based marketing (ABM) initiatives.
  • Lead and mentor marketing professionals, fostering growth, accountability, and creativity within the team while ensuring alignment with company objectives.
  • Oversee campaign execution across key digital channels including ABM, email marketing, social media, and paid search ensuring brand consistency and performance optimization.
  • Champion our brand identity and positioning across all marketing touchpoints, ensuring a consistent and compelling message that differentiates SPS in the marketplace.
  • Own the lead generation funnel, developing strategies that attract and convert high-value prospects, while closely tracking ROI and pipeline contribution.
  • Create and manage high-impact content such as thought-leadership pieces, case studies, presentations, and digital assets that speak to target audiences and advance SPS’s reputation.
  • Collaborate cross-functionally with Sales, Communications, and Product teams to create alignment, support key initiatives, and ensure marketing efforts directly support business outcomes.
  • Leverage analytics and marketing automation tools to track, measure, and continuously improve campaign performance.
  • Stay ahead of marketing trends, integrating emerging technologies, automation, and AI-driven insights to improve reach and engagement.
  • Manage external vendors and agencies as needed, ensuring projects are delivered on time, on budget, and to a high creative standard.
  • Ensure deadlines and deliverables are consistently met, maintaining clear communication and proactive updates across departments.
  • Provide leadership and mentorship to a small, high-performing marketing team, setting clear goals, managing workloads, providing feedback, and supporting professional growth.
  • Bachelor’s degree required; advanced degree or marketing certification preferred.
  • 10+ years of experience developing and leading integrated B2B marketing campaigns, ideally within complex, multi-stakeholder environments.
  • Proven expertise in Account-Based Marketing (ABM), digital advertising, and demand generation for enterprise-level clients.
  • Demonstrated leadership experience managing and mentoring marketing teams or direct reports, with a focus on performance, collaboration, and career development.
  • Strong command of marketing automation platforms (HubSpot, Eloqua, Marketo, or similar), CRM tools, and digital ad management (LinkedIn Ads, Google Ads).
  • Excellent storytelling and writing skills with the ability to craft compelling content that resonates with senior-level audiences.
  • Data-driven mindset with deep experience in campaign tracking, analytics, and reporting, including advanced use of Excel or Looker Studio.
  • Strong project management and organizational skills, able to juggle multiple priorities while maintaining attention to detail.
  • Experience managing external creative partners, agencies, and vendors to deliver cohesive and on-brand campaigns.
  • Curiosity and agility, staying informed on emerging marketing trends, technologies, and best practices.
  • Experience in workplace services, professional services, or technology industries is a strong plus.
  • Competitive compensation and benefits
  • Hybrid work flexibility (New York City commutability preferred). Remote may be available.
  • Professional development opportunities
  • Inclusive, diverse, and supportive workplace culture
  • Medical, Dental, Vision, HCFSA, DCFSA, HSA, Commuter Transit and Parking, Supplemental Life Insurance, Accident Insurance, Critical Illness, Hospital Indemnity, Legal Program, Identify Theft Protection, Pet Discounts, Pet Insurance, Group Home and Auto Insurance, EAP, Short Term Disability, Life Insurance, Education Discounts, 401k w/ matching, Entertainment Discounts, & Paid Time Off.
  • Career Growth: An opportunity to enter a job that allows you to learn new skills or use a variety of them that may lead you to uncover other career opportunities!
  • Learning & Development: At SPS, we promote a work culture of learning so that you can develop to be the best at what you do!
  • We Recognize Talent: We offer a variety of recognition programs for all levels of employees!
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