Director of Marketing
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About The Position
The Director of Marketing at Suncoast Blood Centers is a pivotal role that requires a strategic leader to develop and execute a comprehensive marketing strategy aimed at increasing brand awareness and community engagement. This position demands an on-site presence at the headquarters in Lakewood Ranch, Florida, and involves regular participation in external events and community activities. The Director will collaborate closely with the Chief Operating Officer and Chief Executive Officer to ensure that marketing strategies align with organizational goals, particularly focusing on the growth of the donor base through targeted campaigns and initiatives. In this role, the Director will lead grassroots marketing efforts, content marketing, and other innovative strategies to organically enhance the brand's presence within the community. The position also involves identifying, evaluating, and managing relationships with third-party marketing agencies and consultants to support larger initiatives and execute complex marketing strategies. Staying updated on the latest marketing technologies and trends is essential to integrate these advancements into the organization's marketing efforts. As the primary spokesperson for Suncoast Blood Centers, the Director will engage with media through interviews, press releases, and public appearances. Establishing and maintaining strong relationships with community leaders, partners, and stakeholders is crucial for supporting donor recruitment efforts. The Director will actively participate in community and networking events to promote the organization and foster relationships that drive donor engagement. The role also includes regular presentations to the board of directors regarding marketing plans, promotional initiatives, and campaign results. The Director will provide insights and recommendations on marketing strategies, demonstrating growth in the donor base and brand recognition. Team leadership is a significant aspect of this position, as the Director will recruit, train, and manage a successful marketing team, fostering a collaborative and creative work environment that encourages innovation and continuous improvement. Additionally, the Director will oversee the development of marketing collateral, monitor and analyze campaign performance, and ensure compliance with legal requirements related to marketing and communication efforts. Budget management is also a key responsibility, requiring the Director to develop and manage the marketing budget in alignment with organizational goals and financial policies.
