Director of Marketing - US

Travelperk • Chicago, IL

267d • $153,000 - $180,000 • Hybrid

About The Position

TravelPerk is a hyper-growth SaaS business travel platform and a pioneer in the future of travel for work. Its all-in-one platform gives travelers the freedom they want whilst providing companies with the control they need. The result saves time, money, and hassle for everyone. TravelPerk has industry-leading travel inventory alongside powerful management features, 24/7 customer support, state-of-the-art technology, and consumer-grade design. Founded in 2015 and headquartered in Barcelona, we've grown to over 1,400 people across Europe and North America. In 2022 we became a ‘unicorn' and in 2025 we raised $200 million in a Series E funding round, increasing our valuation of $2.7 billion. We've been winning awards too. Since 2023, we've been voted one of the fastest-growing apps and tech companies, and a leading pioneer of business travel. These are just some of the reasons why global brands like Wise, Red Bull, GetYourGuide, and Aesop trust us to get the most out of their travel.

Requirements

• 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports.
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI.

Nice To Haves

• Strategic thinker with the ability to translate vision into actionable plans.
• Exceptional leadership and team management skills.
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
• Analytical mindset with a passion for metrics and data-driven decision-making.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Self-motivation and proactive problem-solving skills.
• Strong sense of pipeline accountability and alignment with sales teams.

Responsibilities

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels.
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused experiences.
• Work with the growth marketing team on targeted, conversion-focused campaigns.
• Develop and execute tailored account-based engagement (ABE) strategies alongside scalable demand generation initiatives.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.
• Act as the key liaison between marketing and leadership in North America.
• Lead the marketing partnership with the SDR organization to optimize handoffs and pipeline performance.
• Collaborate with sales and partner managers to target key accounts and accelerate deals.
• Maintain pipeline accountability by tracking and analyzing performance against shared objectives.
• Partner with North America sales leadership, channel managers, and corporate marketing teams to align sales and marketing activities.
• Partner with analytics and revenue operations teams to optimise performance and ROI analysis.
• Use data-driven insights to inform decisions and adapt strategies in real-time.
• Consistently monitor KPIs, including pipeline velocity, conversion rates, and marketing-sourced and influenced pipeline.
• Build a high-performing marketing team, fostering a culture of collaboration and accountability.
• Drive continuous learning and professional development opportunities for team members.

Benefits

• Competitive compensation, including equity in TravelPerk.
• Generous vacation days so you can rest and recharge.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability with coverage from your start date.
• Financial benefits like 401k or Roth with company matching, and HSA or FSA plan.
• Subscription to Wellhub, the gym benefit.
• Family services that include adoption benefits and paid parental leave from 12 to 16 weeks.
• Global presence and hybrid working style.
• Unforgettable TravelPerk events, including travel to one of our hubs.
• Learning and professional development opportunities.
• A mental health support tool with access to therapists year round.
• Exponential growth opportunities.
• 16 paid hours per year to volunteer for a cause of your choice.
• "Work from anywhere" allowance of 20 working days per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Religious, Grantmaking, Civic, Professional, and Similar Organizations