Director of Marketing Technology

Bda • Woodinville, WA

404d • $140,000 - $150,000

About The Position

The Director of Marketing Technology at BDA is a pivotal role responsible for driving B2B marketing efforts and ensuring the integration of sales strategies with execution. This position requires a blend of marketing expertise, technological proficiency, and leadership skills to manage a team and collaborate across departments. The Director will oversee the selection, implementation, and optimization of marketing technology programs, ensuring they align with business goals and drive revenue, profit, and client satisfaction.

Requirements

• Bachelor's degree in Marketing, Information Technology, or a related field (Master's degree preferred).
• Proven experience (7 - 10+ years) and proficiency with Salesforce MCAE, email platforms, digital asset management systems, and analytics tools.
• Proven experience in a marketing technology leadership role and managing a team.
• Strong understanding of marketing principles and technology solutions.
• Excellent project management and organizational skills.
• Ability to analyze data and translate insights into actionable strategies.
• Strong communication and interpersonal skills.

Nice To Haves

• Excellent PowerPoint skills.
• Knowledge of data privacy regulations and best practices.

Responsibilities

• Develop and execute a comprehensive marketing technology strategy aligned with business goals.
• Oversee the selection, implementation, and management of marketing technology platforms (e.g., CRM, marketing automation, email marketing, analytics tools).
• Collaborate with marketing, IT, sales, and product development teams to ensure seamless integration and optimal use of technology solutions.
• Lead a team of marketing technologists, providing guidance, mentorship, and performance management.
• Analyze and report on the effectiveness of marketing technology initiatives, using data to drive continuous improvement.
• Stay current with industry trends and emerging technologies to ensure the company remains at the forefront of marketing innovation.
• Ensure data privacy and security compliance in all marketing technology practices.

Benefits

• AD&D insurance
• Paid holidays
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Gasoline Stations and Fuel Dealers
• Education Level: Bachelor's degree